For 70 years, Diadora has been writing some of the most exciting pages of sport history.
Headquartered in Caerano di San Marco (TV) Italy, it has made performance, quality, research and style the key values for its sporting and lifestyle goods. Serve them everywhere and anytime in sport, in lifestyle as well as in work through Brands founded on passion, authenticity, cutting-edge design and technological innovations.
Today, the brand is present in more than 60 countries across the world and is continuing its expansion thanks to a vast array of products, from footwear to apparel, that are centered on sport performance lines - with a special focus on running, tennis and soccer - and on fashion and style, with the high-end Heritage collection and the fresh and urban Sportswear line.
KKAA plan definition, including main KPIs identification and monitoring
Facilitate KKAA sales through a comprehensive sell out plan (Analyze, Explain, Engage and Act)
Share regular reports of progress and forecasts to internal and external stakeholders using internal and key