**Your Mission Should You Choose To Accept It**:
As our Regional Marketing Manager for Italy, you'll be the driving force behind bringing The Social Hub's brand to life in one of our most exciting growth markets. Reporting to the Regional Director of Operations, you'll lead bold, creative marketing, PR, and communication initiatives that connect with our community—locally and globally. From launching local campaigns to rolling out global strategies, you'll help attract new guests, engage our members, and boost brand love across Italy. If you're passionate about building brands that people genuinely connect with and ready to grow our presence while keeping our vibe consistent, this could be your next big move.
**In Case You Don't Know Who We Are**:
Known for being the rule breakers in hospitality, TSH is a fun, creative and inspiring environment where everyone can work, stay, learn and play and most importantly - be themselves. As an employer we look, act and think like a hotel, but instead we offer a lot more. Think student accommodation, long and short stay options, gyms, talks, events, rooftop bar and eat & drink escapes as well as community and coworking spaces. Located in The Netherlands, Germany, Austria, Italy, France and Spain with several new openings on the way, this hybrid hospitality concept may take root in the heart of Europe, but our plans are set for going global.
**What You'll Do**:
- Develop and roll out Italy-specific marketing strategies that align with our global brand vision and local business goals
- Localize global campaigns to connect with our Italian community and drive real impact
- Lead regional digital marketing, social media planning, partnerships, brand events, and sponsorships
- Create campaigns that boost awareness, engagement, and conversions across both B2C and B2B channels
- Stay close to the market—spot trends, understand customer needs, and keep an eye on the competition
- Work cross-functionally with Commercial, Operations, Product, and global marketing teams to deliver unified campaigns
- Plan and host brand events that build visibility and connect with our local communities
- Own the regional marketing budget, making sure every euro supports our growth and impact
- Track, analyze, and optimize campaign performance based on data-driven insights
- Coach and empower your team to thrive and grow
- Team up with the Global Comms Director to manage media and PR across Italy
- Collaborate with the Community team to create unforgettable brand experiences for our members and guests
- Be the brand guardian in Italy—keeping our tone, look, and feel consistent everywhere
- Partner with local stakeholders and ambassadors to grow brand love in every city we're in
**Who You Are**:
- A degree in Marketing, Business, Communications—or solid experience that speaks for itself
- 7-9 years in regional marketing, ideally in hospitality, lifestyle, hotels, or travel
- You get how matrixed organizations work and know how to make things happen
- Deep understanding of Italian audiences and cultural nuances
- You demonstrate excellent problem analysis skills and decision making
- Big-picture thinker who knows how to connect strategy to results
- Comfortable working with media and PR agencies
- Data is your friend—you use it to guide decisions and spot opportunities
- You're fluent in English and Italian - Know other languages? The more the merrier!
- You're legally allowed to work in Italy
**What We Offer**
- The opportunity to work at a dynamic, multi-national company. Not just another hotel - we're a game changing innovator, challenging every convention and defining the future
- The opportunity to work for a Certified B Corp® company that balances profit with positive impact, collaborating with organizations like Movement on the Ground and the TSH Talent Foundation to create meaningful change
- The chance to learn and grow in your role with the potential for future growth
- Awesome discounts in all our properties in Europe and not just for you, but also for your friends and family!
- A wonderful workplace to call home, full of events, fun colleagues and all the other amazing salary/benefits stuff
Who you are, is how we want you to be. To us, hybrid hospitality goes across the board, from how we service our guests to how we represent ourselves. Here, everyone belongs, and we welcome people no matter their nationality, gender, age, sexual orientation, religion or culture. Your authenticity keeps our team diverse. Come as you are.
📌 Regional Marketing & Community Manager
🏢 The Social Hub
📍 Firenze