Scope You will begin as an individual contributor at the center of cross‑functional collaboration with Marketing, Product, Sales, and Customer Success, with the potential to evolve the function as impact scales.
Reports to: Global Head of Marketing
Daily collaboration with: Global Marketing team (7 people)
Key stakeholders Product, Sales, Customer Success
Responsibilities Foundational strategy: Develop deep market and competitive insight
Define ICPs, personas, and use cases
Inform product and GTM direction grounded in market opportunity and customer reality
Executional leadership: Own positioning, differentiation, and value propositions
Translate product capabilities into compelling, customer‑centric narratives
Shape content and messaging frameworks that guide all customer‑facing communication
Operational impact: Activate positioning across the GTM organization through launch alignment, messaging briefings, and strategic field engagement
Partner with Sales Enablement to ensure messaging frameworks are embedded and leveraged effectively in the field
Drive coherence across website, campaigns, launches, and proof points
Refine positioning through win/loss insights and market feedback
Qualifications 7+ years in B2B SaaS Product Marketing, ideally in enterprise or complex software
Proven track record defining positioning, messaging, and GTM strategies—not just executing
Fluent English (written and spoken)
Cross‑functional experience with Product, Sales, and Customer Success teams
Remote‑first experience—built alignment across time zones without a shared office
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