Marketing Manager – Omada & Vigi Business Solutions
TP-Link Italy, a global leader in Networking and Video Surveillance solutions for Consumer, SMB, and Enterprise markets, is seeking a Marketing Manager dedicated to our Omada Business Networking and Vigi Business Surveillance portfolios.
This role is central to driving the growth of our B2B business in Italy, shaping our competitive positioning, strengthening our partner ecosystem, and executing high‑impact marketing initiatives that support sales acceleration.
We welcome both experienced B2B marketing professionals and high‑potential candidates ready to take the next step in their career.
Key Responsibilities
1. Strategic Marketing & Business Leadership
* Define and develop TP-Link’s competitive positioning and go‑to‑market strategy for the Omada and Vigi solution portfolios in Italy.
* Translate commercial objectives into clear, measurable, and actionable marketing plans.
* Monitor market trends, customer needs, and competitive developments within the professional networking and surveillance segments.
* Contribute to business case development and evaluation of new verticals, ecosystems, and business models (e.g., MSP, system integrators, enterprise).
* Align closely with Sales, Product Management, and TP-Link Central Marketing teams at EMEA/Global level.
* Design and execute co‑marketing campaigns with distributors, resellers, system integrators, and MSP partners.
* Manage the full partner marketing lifecycle: recruitment, onboarding, enablement, MDF planning, execution, and ROI reporting.
* Plan partner events, technical workshops, and community initiatives to increase engagement, loyalty, and advocacy.
* Localize global propositions and value messaging for the Italian market in collaboration with Product and Partner Program teams.
* Develop high-quality sales enablement materials such as playbooks, battlecards, case studies, presentations, and webinars.
* Collaborate with Field Sales and Inside Sales to ensure consistent go‑to‑market execution and message alignment.
* Provide channel partners with tailored marketing tools, assets, and messaging to accelerate pipeline creation and conversion.
4. Campaign Execution, Performance & Operations
* Plan and execute multi‑channel marketing campaigns (digital, events, partner activities) in collaboration with Brand & Marketing Operations.
* Track campaign performance, analyze KPIs, and optimize based on ROI and measurable business impact.
* Manage marketing budgets, agencies, vendors, and external partners.
* Use CRM and marketing automation systems for segmentation, lead management, nurturing, and reporting.
Job Experience Required
* Bachelor’s degree in Marketing, Business, Communications, or related fields.
* Strong B2B marketing experience, ideally in ICT, networking, telecommunications, or cloud environments.
* Hands‑on experience with CRM and marketing automation tools.
* Proven track record in demand generation and partner‑driven marketing initiatives.
* Fluent in both Italian and English.
* Familiarity with cloud ecosystems, MSP models, and IT channel structures.
* Experience with MDF management, ROI analysis, industry events, and community programs.
* Basic understanding of GDPR principles related to marketing operations.
What We Offer
* The opportunity to contribute to the growth of one of the most dynamic brands in the Italian IT professional market.
* A young, international, and fast‑growing working environment.
* A strategic role with strong visibility and potential for career development.
* Competitive salary and company bonus.
* Opportunity to work in a global company that values diversity and entrepreneurial values.
Seniority Level
* Mid‑Senior level
Employment Type
* Full‑time
Job Function
* Marketing and Sales
* IT Services and IT Consulting
TP-LINK is always on the lookout for energetic individuals who are enthusiastic about their work and willing to learn. Since the inception of the IT office (TP-Link Italy S.R.L.), the company has established remarkable growth and has been keen to share back with its employees.
Please send your resume to hr.it@tp-link.com.
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