Overview
Fratelli Polli SRL WESTERN EU MARKETING MANAGER PERIMITER : SOUTHERN EUROPE
LOCATION : HQ Monsummano Terme (PT)
Responsibilities
- Innovation: Analyse food trends, consumer understanding, market data and manage cross-market innovation researches, concept and product test (both quali and quanti); hunt new ideas and business solutions in coherence with the Brand strategy; translate New Product Development into product strategy (1-3 years), transforming each industrial or R&D; innovation into a consumer success.
- Project leadership: Lead central cross-functional team into innovation flow; BU coordination, making a bridge on Innovation Projects, Marketing activities, Packaging and communication declinations, and all operative matters between HQ and European BUs.
- Roll out Plan and Marketing Activity Plan; support BUs to develop impactful customer presentations and marketing activities to speed Awareness / trial or to create frequency / Repurchase.
- Trade Marketing: Work in close relationship with sales department developing Trade marketing Strategy to define priorities per Area / Customer / Format; Trade marketing activities to improve shelf visibility, product appeal and speed sell-out; assortment and price analysis; monitoring promo impact and effectiveness; in-store activations leading new product launches and updating their performances.
- Business Mastering: Budget performance monitoring; Margin / Mix / portfolio analysis & optimization; Marketing and trade marketing spending.
Qualifications & Requirements
- Strong experience in Projects management (think x objectives, define priorities, establish strong relationship with functions, coordinate countries, lead timing…).
- Strong Leadership and Relationship skills.
- Good experience in communication leading process, media plan and consumer activity.
- Good Analytical and Financial skills.
- Fluent English. French and German as a plus.
- Good Presentation skills.
- Experience in packaging management.
- Proactivity, Creativity and open minded.
- 5 years in Marketing management.
- Experience in FMCG is a must.
- Experience in International background and in ambient-food is a plus.
#J-18808-Ljbffr
đź“Ś WESTERN EU MARKETING MANAGER
🏢 Fratelli Polli
đź“Ť Pistoia