As a VM Specialist Italy, you will ensure seamless communication, operational excellence, and optimal coordination across the Visual Merchandising community in Italy. As the key liaison between boutiques, local teams, and the European VM department, you will contribute to elevating the client experience and supporting the consistent execution of the House’s visual identity across the country. COORDINATION & COMMUNICATION Act as the key contact for all Visual Merchandising communication in Italy, serving as the central link between the Italian Office teams (Merchandising, Operations, Marketing), the European VM Department, and the Italian in-store VM community. Consolidate, structure, and relay all key information to the VM network: feedback, timelines, installation dates, guidelines, operational requirements, and updates from HQ. Ensure smooth, timely, and consistent communication between local office teams and European VM teams, guaranteeing full alignment on ongoing projects, priorities, and workflows. Build and maintain a strong collaboration with the Fashion & WFJ Merchandising teams, sharing insights, key dates, and operational needs to support a coherent and effective VM execution across all boutiques. Foster a cohesive and informed VM community by ensuring that all boutiques and VMs receive clear, accurate, and actionable information. OPERATIONAL EXCELLENCE & DAILY FOLLOW-UP Ensure the consistent execution of VM guidelines across all relevant Italian boutiques through regular store visits, reporting, and hands‑on support. Provide support during collection launches, events, and openings, ensuring the correct implementation of creative direction and VM standards. Guarantee the proper implementation of displays, pricing, showcases, and stock optimization in alignment with commercial strategy and VM guidelines. Provide feedback and evaluate VM execution quality, including photo reviews for windows and interior setups before sharing