Position Summary
We are looking for an experienced Copywriter to join our client's team. You will be responsible for creating high-converting advertorial and presell pages that speak directly to our 60+ target audience.
We operate two thriving online stores in Germany and are seeking a copywriter who deeply understands customer psychology, storytelling, and the unique challenges of marketing to a senior demographic.
Key Responsibilities
- Researching, writing, and setting up high-impact advertorials and presell pages on a weekly basis
- Crafting persuasive, targeted copy that aligns with different levels of market sophistication
- Collaborating with marketing and design teams to ensure copy and visuals work seamlessly
- Using GemPages (no experience required—easy to learn) to build and format landing pages
- Continuously optimizing copy based on A/B test results and campaign performance
Required qualifications
- Proven experience as a copywriter, preferably in e-commerce and/or health products
- Strong grasp of direct response copywriting principles and buyer psychology
- Deep understanding of market sophistication stages and tone adaptation
- Exceptional written communication skills, with the ability to sell through words
- Ability to work independently, manage time effectively, and meet deadlines
- Familiarity with GemPages or similar drag-and-drop page builders (training provided)
Nice to have (not mandatory)
- Native German speaker or excellent command of the German language
- Basic design/editing skills (e.g., using Canva)
- Familiarity with AI-based image generation tools and trends
What we offer
- Competitive monthly salary (please see below) + Performance-based bonuses tied to - KPIs and sales uplift
- Fully remote position with flexible working hours
- Opportunity to contribute to a rapidly scaling business in a niche market
- Collaborative and agile team environment with flat hierarchy
- Direct impact on millions in monthly revenue through your work