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Senior brand manager, neuroscience

Roma
Experteer Italy
Brand manager
Pubblicato il 15 giugno
Descrizione

Ph3Overview /h3pAs Senior Brand Manager, Neuroscience, you will define and execute the brand strategy for a key therapeutic area, aligning global and local processes. You’ll lead the marketing team’s activities, focusing on patient‑centric engagement and data‑driven insights. You’ll shape brand plans, coordinate in‑field execution, and drive cross‑functional collaboration to deliver measurable impact. This role offers the chance to influence neuroscience initiatives within a leading biotech/pharma company and advance meaningful therapies. /ph3Responsibilities /h3ulliSupport Brand financial processes: budget allocation, monthly performance analysis, SOP, and 1‑year/long‑range financial planning /liliConduct market and brand analysis and market research to extract actionable insights /liliDevelop Brand Functional Plan inputs with cross‑functional coordination under Brand strategy /liliCoordinate Marketing Mix activities and ensure alignment with the Functional Plan /liliDrive patient‑centric mindset and multi‑stakeholder collaboration to meet brand objectives /liliLead customer engagement digital evolution and deliver Advanced Customer Experiences /liliCoordinate In‑Field team processes and ensure understanding of their purpose /liliMaintain strong external and internal stakeholder alignment and field presence /li /ulh3Qualifications /h3ulliDegree level education (or equivalent); preferably Life Sciences or Economics /liliMinimum 3-5 years of relevant Biotech/Pharma experience /liliStrategic thinking mindset /liliLeadership and coaching skills /liliSolid working knowledge of healthcare environment /liliProject management skills /liliLocal and international mobility /liliEnglish proficiency (spoken and written) /liliInfield experience is a plus /liliKnowledge in neuroscience therapeutic area is a plus /li /ul /p #J-18808-Ljbffr

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