About the Role
We're seeking a strategic, curious, and highly collaborative Product Marketing Manager to lead the go-to-market strategy for our SDK product. You'll sit at the intersection of Product, Marketing, and Sales — shaping messaging, driving launches, and connecting the dots between what we build and the value our customers experience.
In this role, you'll:
* Become a subject matter expert on the Beefree SDK, the market, and our customers, grounding your work in customer insights, competitor awareness, and deep product understanding.
* Craft clear, differentiated messaging and positioning for the Beefree SDK.
* Lead product launches by developing thoughtful go-to-market plans that align Product, Engineering, Sales, and Marketing — and ensure readiness across all customer-facing teams.
* Partner with our Developer Advocate to co-create technical stories, identify pain points from the dev community, and produce content that resonates with technical audiences.
* Measure and optimize GTM impact by collaborating with Product and customer-facing teams to track adoption and understand what resonates with our audience—and use those insights to refine messaging, roadmap alignment, and campaign effectiveness.