The Zonal Sales Manager will be responsible for achieving volume, distribution, and visibility targets for the assigned state. The role includes ensuring effective execution of category, channel, and state business plans to achieve desired results. The ZSM will also be responsible for managing state profitability through effective leadership, coaching, and development of the sales team.
Main Responsibilities:
* Implement the zonal sales plan to achieve volume and growth targets.
* Monitor the market to identify opportunities and improve product penetration.
* Ensure company brands are marketed as per policies to maximize profitability.
Sales Strategy:
* Develop and implement the zonal sales plan in alignment with regional and organizational objectives.
* Assess market performance and recommend product and strategy improvements to achieve sales targets.
* Ensure product freshness is maintained as per company standards.
Route to Market & Distribution:
* Develop and implement route-to-market plans to strengthen distribution and business growth.
* Manage sales budgets, manpower planning, and expense control.
* Expand key accounts and traditional trade to improve market share.
* Ensure effective execution of promotions and product launches.
* Strengthen distribution network and supply chain for timely product availability.
* Manage demand forecasting and maintain optimal inventory levels.
* Lead and manage profit centre operations to achieve business targets.
* Develop budgets, forecasts, and business plans for short- and long-term goals.
* Monitor business performance and drive profitability.
* Control trade spends, sales overheads, and supply chain costs.
* Invest in infrastructure to support long-term business growth.
Team Management:
* Lead, train, and motivate the sales team to drive performance and career growth.
* Design and implement need-based training programs to develop a multi-skilled workforce.
* Plan and execute training and motivation initiatives for channel partners.
About Ferrero:
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
DE&I at Ferrero:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding. Find out more here.
What we are Looking for
* MBA degree with 5–14 years in FMCG sales.
* Knowledge of sales, distribution, consumer trends, and trade practices.
* Experience in brand management, key accounts, and sales forecasting.
* Strong people management, leadership, and cross-functional project skills.
* Analytical, cost-conscious, and commercially savvy.
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