Your new companyOur client is a leading italian company in the ITC sector. We are seeking an International Product Marketing Manager to join our team. You new roleThe main objective of the role will be the definition and the execution of the go-to-market strategy for the launch the client's products in Europe. The International Product Marketing Manager will analyze deeply the market, the competition, the target; will define the value proposition and the marketing plan; will be strongly focused on measuring the marketing kpi in order to optimize the ROI. The candidate will work closely with a cross-functional team (product manager, frontend and backend developers, designers, support and compliance departments, etc). Responsabilities:Market and competitive scenario analysisTarget (personas and archetypes) analysis through quantitative and qualitative research methodsAdaptation of the marketing strategy (value proposition, key selling points, messages, tone of voice. Etc.) for the international marketBriefs creation for creative concept requests (visuals for display campaigns, radio spots, TV spots, etc.)Content strategy definition (editorial plan)Customer journey analysis and optimization (site, cart, service communications, reserved areas, panels, etc.)Promotion methods and sales channels definitionUp-selling and cross-selling strategies definitionMedia plan developmentSuppliers contacts managementDigital advertising campaigns managementTraffic and conversion analysis ADV-Budget distributionROI optimizationIdentification of new revenue opportunitiesRequirements:Bachelor’s degree in marketing, communications or related fieldAt least 10 years' experience as marketing manager or similar role Fluent English speakerExperience with international product launches and integrated marketing campaignsExcellent communication and writing skills Strong time management and organizational abilitiesSolid computer skills, including MS OfficeGoogle analytics and Google Ads What to d