Eye-Able, a leading company in digital accessibility, is looking for a Performance Marketing Manager with the aim of defining and executing marketing and communication activities based on our strategic plan.
Why choose Eye-Able:
-Fast-growing company: You will play a crucial role in our mission, supporting companies in their transition to an accessible digital world. Your contribution will consist of creating tailor-made, high-value solutions for our customers.
- Dynamic and fast-growing company: We are a fast-growing startup, so you will have a lot of autonomy, the opportunity to make decisions, and the chance to make a difference.
-Growth: You will have the opportunity to learn, grow, and manage strategic customer relationships that will help you in your career.
The Performance Marketing Manager
Your Role
The ideal candidate will be responsible for designing and executing Performance Marketing initiatives. You’ll lead impactful campaigns, to generate revenue and collaborate with diverse teams to bring fresh ideas to life.
Key Responsibilities:
- Coordinate marketing efforts to generate leads, drive growth with a high focus on revenue and ROI.
- Inform clients and prospects about products/services through creative strategies.
- Monitor and analyze the performance of marketing campaigns.
- Manage and motivate the marketing team for seamless execution.
- Perform data mining and analysis to translate insights into actionable strategies.
- Align marketing initiatives with overarching business objectives.
- Strategize and run experiments to refine campaign metrics.
- Work with design, product, and external teams to drive growth and efficiency.
- Contribute to predictive models to optimize company growth
Requirements
- Bachelor's degree in Business Management, Marketing & Communications, or a related area of study
- 3 + years of experience in digital marketing, performance marketing, or growth marketing, preferably within an e-commerce, SaaS, or technology-driven platform
- Strong expertise in paid media, Google Ads, Facebook Ads, and programmatic advertising
- Proficiency in Google Analytics, Google Tag Manager, and marketing automation platforms
- Experience with SEO, SEM, and conversion rate optimization (CRO)
- Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions
- Experience in a startup or scaleup is a plus