Ph3Work Mode: 100% Onsite /h3 h3Job Responsbilities: /h3 ul liResponsible for developing the full lifecycle communication planning and strategy for the product launch (including communication objectives, communication strategies, core messaging themes, communication rhythm, key milestones, big campaigns,etc.), and effectively articulating the product's impact and technological strengths; /li liResponsible for planning creative content for the product launch, overseeing and producing core communication materials, and ensuring the quality of key marketing creative assets and materials; /li liResponsible for Integrated Marketing Strategy IMC Plans,developing integrated marketing strategies and communication plans in collaboration with PR, Digital, Media, and other communication functions, based on marketing and business objectives, to achieve business goals.
/li liResponsible for the execution of the plan, including detailed content management and implementation, managing schedules, timelines, quality, costs, risks, etc., and effectively managing and communicating with internal teams and external vendors to ensure high-quality delivery.
/li /ul h3Requirements: /h3 ul li5+ years of experience in consumer electronics industry.Strong strategic and insight-driven thinking, with systematic communication reasoning, an agile mind, and the courage to think unconventionally /li liExcellent communication planning and optimization skills, with unique insights into the trends, patterns, and changes in communication channels, platforms, and the broader environment; /li liDeep understanding of communication content and communication pathways, with a proven track record of independently leading or playing a key role in outstanding planning cases; /li liPossesses a multi-perspective view within marketing, a certain public relations mindset, and excellent communication and cross-module coordination skills.
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