Join Starhotels and become part of our Marketing Team, in our Headoffice in Florence: - ._ As a CRM & Loyalty Manager, you are an analytic mind who enjoys creating strategies for increasing engagement with clients, keeping them passionate about Starhotels. Your responsibilities include: - Implement efficiently CRM strategies across the organization to optimize customer value and engagement. - Coordinate with RCS and Team Loyalty for updating master data sheets and allocation of points for I AM STAR members. - Update I AM STAR database according to the clients’ enquiries. - Ensure coordination between CRM and CMS to guarantee the correct allocation of I AM STAR members points. - Deliver reporting on the effectiveness of different campaigns and activities. - Coordinate with the Marketing Team regarding all the activities/initiatives. - Developing, implementing and managing retention marketing tactics to deliver increased purchase frequency and value to meet business objectives. - Analysing data from retention marketing campaigns and reporting performance insights to recommend improvements. Exceed expectations revealing: - A unique personality and a true passion for hospitality. - Proven experience in the role. - Strong analytical thinking and attention to details. - Proactive mindset and positive thinking. - Proven social networking experience and social analytics tools knowledge. - Knowledge of online marketing and good understanding of major marketing channels. We welcome guests from all over the World, so it’s important for you to speak: - Italian - fluently - English - fluently - Additional languages are a plus. Unlock a world of benefits including: - Exclusive discounted stays within the group. - Discounts on local businesses. - Ticket Restaurants for delightful dining. - Performer Management Program. Embrace growth with: - Exceptional career advancement opportunities. - An attractive compensation package based on your experience. - The chance to be a part of an ambitious, caring organization. Join us to shape your outstanding career