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For more than 115 years, Ferrara has created sugar confections that enable moments of sweetness, celebration, and connection for candy lovers of all generations. Today, the company is the #1 sugar confectioner in the United States. Ferrara boasts a passionate team of nearly 9,000 employees creating and delivering hundreds of products sold under 20 popular brands like Brach’s, NERDS, SweeTARTS, Laffy Taffy, and Trolli to more than 66 million U.S. households annually and popular Dori snacking products under brands such as Dori, Gomets, Pettiz, and Yogurte 100 in Brazil. Additionally, Jelly Belly, known world-wide for its confections, was acquired in November of 2023.
Sr. Regional Marketing Manager, APAC
Work Location: Seoul
Seoul, South Korea with 25-30% travel.
Want to make an impact?
The Sr. Regional Marketing Manager, APAC for Ferrara is responsible for translating global brand strategies into actionable regional plans to drive Ferrara growth across APAC markets. Reporting to the APAC Commercial Head, and indirect into the global marketing team this role is pivotal in establishing Ferrara as a key player in the sugar confectionery category in APAC markets.
This role requires strong leadership, local market understanding, and end-to-end ownership of regional activations, innovation, media strategy, and commercial coordination, while maintaining alignment with global brand direction.
Ways you will make a difference
* Leads Ferrara marketing strategy, portfolio, innovation and 360 end to end activation plans in APAC working closely local marketing teams, motivating cross-functional teams and local markets to deliver launches on time.
* Translate global Ferrara brand strategies into localized, regionally relevant plans in partnership with local and global teams, uncovering local insights to deliver brand growth.
* Deliver strong brand activations, media plans, and innovation rollouts tailored to local market needs.
* Develop and deliver 1 year and 3-year plans applying the global strategy to the local market realities
* Deep understanding & proper implementation of brand guidelines in the local markets.
* Build & deliver the annual regional marketing plans inclusive of a prioritized mix of marketing activities & investment levels supporting brand launches and continued growth, in partnership relevant cross functional teams.
* Adapt and deploy global creative assets and campaigns, ensuring cultural relevance and regulatory compliance.
* Oversee and align with IAT agency partners (media, social, shopper, PR etc) across the region to ensure excellence in execution, own and manage media strategy across paid and organic channels including social media and influencer activations.
* Manage and optimize the regional marketing budget, including media, activations, and production and partner with local commercial & finance to ensure budget discipline and P&L delivery.
* Lead local innovation projects, manage pipeline, and drive adaptation of global SKUs for local launches; Partner with commercial and R&D teams to deliver innovation on time and on strategy
* Drive projects forward with a culture of collaboration, with multiple stakeholders including local markets and counterparts in manufacturing, operations, finance, R&D, commercialization and supply
* Represent APAC in global marketing forums, ensuring local priorities are reflected in global plans.
* Drive consumer research to fuel decision-making and localization of brand strategies.
Skills that will make you successful
* Strong leadership: ability to inspire, motivate, and guide resources to a common goal and vision
* Exceptional interpersonal skills: empathy, integrity, enthusiasm, collaborative, driving consensus
* Strong written and oral communication skills. Strong listening skills and ability to work with senior leaders – inside and outside of the organization - to understand their goals and objectives
* Strategic thinking: able to “see around corners”, synthesize insights from disparate data sources, and form convicted, high-accountability recommendations
* Desire to be a supportive and proactive business partner across the organization
Experiences that will support your success
* 10+ years’ experience in brand marketing or applicable consulting roles
* 5+ years of people management experience
* Min 3+ years of experience working on APAC projects, ideally with more than 1 region involved.
* CPG industry expertise required with a preference in FMCG
* Fluent in English and Korean
What We Offer
Compensation
Ferrara’s success in industry-leading innovation has been driven by deep consumer insights, strong retailer co-creation and partnerships, and a dedication to diversity of thought, experience, and people. A privately held company, Ferrara has its global headquarters in Chicago and an operational network of more than 27 locations in North America, Brazil, and China that includes manufacturing, distribution, sales, and R&D facilities. Ferrara is a privately held Ferrero related company. Learn more at www.ferrara.com or www.linkedin.com/company/ferrara- .
EQUAL OPPORTUNITY
We are proud to be an equal opportunity employer. In order to provide equal employment and advancement opportunities to all qualified applicants and employees, employment decisions and opportunities at Ferrara will be based on merit, qualifications, and abilities, without regard to race, color, creed, religion, sex, sexual orientation, gender identity and expression, marital or civil union status, national origin, ancestry, citizenship, age, military or veteran status, disability, handicap, genetic information, pregnancy (childbirth or related medical condition), or on any other basis prohibited by law. This policy governs all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training.
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