Ph3Overview /h3pCountry Marketing Manager (English, Italian) /ph3Minimum qualifications /h3ulliBachelor's degree or equivalent practical experience. /lili13 years of experience in product marketing, brand marketing, marketing strategy or consulting. /lili5 years of experience people manager. /liliAbility to communicate in English and Italian fluently to work with customers in Italy. /li /ulh3Preferred qualifications /h3ulliKnowledge of local industry players in order to close successful partnerships. /liliUnderstanding of Google's strategic and competitive position, and determining the optimal way to position products in the market. /liliKeen understanding of the AI, search, online advertising, hardware web publishing markets. /liliDemonstrated strong performance in prior roles, with increasing levels of responsibility and independence, demonstrated ability to lead early stage strategic marketing initiatives. /liliSkilled in analyzing products, customers, market dynamics, and working on a variety of products. /liliProven, successful track record of managing direct and cross-functional teams to increase company revenue and awareness through well-executed marketing efforts. /li /ulh3About the job /h3pWhether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. /ppThe Country Marketing Manager for Italy is responsible for supporting Google's growth and business growth generating efforts in Italy through effective and results-focused marketing campaigns. You are a flexible, hard working, experienced individual, passionate about tech, able to analyze, measure, position, package, and promote Google's product and business offerings in the country. You are proficient and passionate about using AI tools to improve business outcomes. /ppKnow the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself. /ph3Responsibilities /h3ulliStrategize marketing plans with a strong focus on brand and product launches, to shape Google's position and narrative in the market. /liliManage the Italian marketing budget and advocate for the needs of the market in a fast-changing and dynamic international company, as a member of the Italy Leadership team. /liliLead the development of Google's marketing plans for consumer and advertiser products in Italy, working closely with Google product, PR, and Sales teams. /liliEvaluate Google's brand and reputation and initiate programs to enhance Google brand through development of creative programs, brand awareness campaigns and promotions, working closely with Google public policy teams. /liliIdentify and develop innovative brand strategies and plans to drive engagement and product adoption. Develop marketing plans for partners and customers, and be accountable for driving plans through to implementation. /li /ul /p #J-18808-Ljbffr