PpItalian Hospitality Collection is a portfolio of hotels, resorts and spas, hand-picked for their beauty, history and enchanting surroundings. /p pbChia Laguna Resort in Sardinia /b, featuring 3 different hotels - Conrad Chia Laguna Sardinia, Baia di Chia Resort Sardinia - Curio Collection by Hilton, and Hotel Village, with a total of 424 keys and a conference centre with 8 meeting rooms for up to 900 delegates. /p pbFonteverde Lifestyle Thermal Retreat in Tuscany /b, a member of the Leading Hotels of the World, with 78 keys and 3 meeting rooms for up to 85 delegates. /p pbGrotta Giusti Thermal Spa Resort in Tuscany /b, a member of the Autograph Collection by Marriott, with 68 keys and 4 meeting rooms for up to 60 delegates. /p pbBagni di Pisa Palace Thermal Spa in Tuscany /b, a member of the Leading Hotels of the World, with 61 keys and 3 meeting rooms for up to 100 delegates. /p pbLe Massif Hotel Lodge in Courmayeur /b, a member of the Leading Hotels of the World, with 80 keys and nearby meeting facilities for up to 150 delegates. /p pSister properties, part of the portfolio: /p pbAmbasciatori Palace /b - 160 rooms, the first Intercontinental brand of IHG in Italy, built in 1900 to host ambassadors in Rome, then serving as the American Embassy Library in 1946, an historic building located in the heart of Via Veneto, is the ideal place to experience Rome’s fusion of ancient history and modern sophistication. /p pbAnglo American Florence /b – 118 rooms, a historic hotel part of bCurio Collection by Hilton /b, which dates to the 19th-century, is in a quiet area of central Florence, a 10-minute walk from Firenze Santa Maria Novella. The newest property part of the group, opened in 2024. /p pbDuo Milan Porta Nuova /b - 239 rooms, vibrant design, and dynamic spaces that welcome coworking and socializing, the hotel marks the bMarriott-Tribute Portfolio’s /b entry into Milan, Italy’s financial and design capital. /p pOur mission is to bring together out-of-the-ordinary properties, offer our guests memorable experiences in true Italian style, give our employees stimulating places to work and grow professionally, and achieve our shareholders’ financial goals. /p h3JOB AIMS /h3 pA bDigital Marketing Executive /b is responsible for implementing and managing online marketing campaigns and website to promote a company’s products or services. Moreover, one of the main goals will be optimize the CRM management and implement strategies and best practises. This role involves working across various digital platforms to increase brand awareness, drive traffic, and generate leads. /p pThis position is ideal for a motivated and creative individual eager to contribute to a company’s online presence and growth through innovative digital marketing initiatives. /p pThis role reports to the Digital Marketing Manager, splitting the activities, and works closely with other departments to maintain a cohesive brand voice and strategic approach. /p pThe candidate will be Milan based with one day of remote work possible. Working hours are from 9:00 to 18:00, Monday to Friday. /p h3JOB REQUIREMENTS /h3 ul liBachelor’s degree or any study title in marketing, communications, business, or a related field. /li li1-3 years of experience in digital marketing or a similar role. /li liProficiency in digital marketing tools and platforms such as Google Ads, Facebook Ads Manager, and HubSpot. /li liKnowledge of CRM, SEO, SEM, social media marketing, and email marketing. /li liAnalytical mindset with attention to detail. /li liCreative and innovative thinking. /li liItalian speaking, mandatory knowledge of English language. /li /ul h3KEY RESPONSIBILITIES /h3 h3Digital Campaign Execution /h3 ul liExecute, and monitor digital marketing campaigns across platforms such as website both branded and vanity, search engines, and email. /li liEnsure campaigns align with the company’s overall marketing strategy, budget Digital Marketing Manager’s indications. /li /ul h3CRM /h3 ul liManagement of CRM activities, for implementation of best practises and better usage. /li liCollaborate with relevant departments, eg. Revenue, to optimize strategies aiming incremental revenue. /li /ul h3Search Engine Optimization (SEO) /h3 ul liOptimize website content to improve search engine rankings. /li liConduct keyword research and analysis to drive organic traffic. /li /ul h3Pay-Per-Click (PPC) Advertising /h3 ul liManage and optimize paid advertising campaigns on Google Ads, Facebook Ads, and other platforms. /li liTrack and adjust campaigns to achieve maximum ROI. /li /ul h3Content Creation /h3 ul liCreate engaging content for websites, online marketing campaign, DEMs, e-commerce, and email marketing. /li liWork with designers, graphic and content creators, to produce visuals and multimedia content. /li /ul h3Local Campaigns Management /h3 ul liDevelop and schedule local marketing campaigns on Facebook based on hotels need, to increase ancillary revenue incomes. /li liMonitor the results and adjust where needed. /li /ul h3Newsletters/DEMs /h3 ul liDesign and execute email campaigns to nurture leads and engage customers. /li liAnalyse open rates, click-through rates, and conversion metrics to improve performance. /li /ul h3Analytics and Reporting /h3 ul liUse analytic tools to monitor campaign performance. /li liPrepare regular reports on KPIs and suggest improvements for future campaigns. /li liWork with other departments, including sales, social media and offline marketing to align efforts and deliver cohesive campaigns. /li liCollaborate with external agencies for improving the performances. /li /ul h3Market Research /h3 ul liMonitor industry trends, competitor activity, and emerging technologies. /li liIdentify opportunities for new campaigns and innovative strategies. /li /ul h3PERSONAL COMPETENCIES /h3 ul liPlans, organizes, and uses a systematic approach to get things done. /li liManages time effectively. Prioritizes actions and manages tasks through to completion. Actively seeks opportunities to develop and learn from experience. /li liCommunicates openly and clearly both verbally and in writing. Pitches information at the appropriate level. Listens to the needs of others before contributing. /li liDevelops positive working relationships at all levels. Manages conflict effectively. Motivates and inspires others to perform. Collects and analyses relevant information about a problem. /li liContinually seeks innovative solutions. Makes conscious decision to go for action. /li liNot afraid to commit mistakes and learn from them. Accepts personal responsibility to make things happen. Constantly reviews in order to improve. /li liSelf-reliant, working with minimal control and direction. Acts on own initiative when appropriate. Takes calculated risks to achieve results. /li liThinks ahead, developing contingency plans where necessary drive and determination to succeed. /li liContributes and is effective when team working with peers. /li liPresents powerful arguments which persuade others. Expresses confidence in own ideas and networks with others. /li liGains commitment to action from a range of people. /li liAdapts quickly and positively to new situations. Continues to be productive in changing circumstances. /li liA passion for sales and target-based performance. /li /ul h3KPI – KEY PERFORMANCE INDICATORS /h3 ul liConversion rate online bookings from vanity websites /li /ul /p #J-18808-Ljbffr