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Stakeholders value marketing manager (italia)

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Responsabile marketing
Pubblicato il 18 novembre
Descrizione

Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under-treated. Edwards’ groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life‑changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.

Our Stakeholders Value Marketing Manager develops non‑clinical/value program complementing our clinical differentiation programs to effectively market Edwards products and services to constituents including Edwards's sales representatives, clinicians and hospital administrators.

How you will make an impact

Develop comprehensive plans including strategies and tactics for main products

Harmonize and strengthen the answers to tenders in countries with clinical and non clinical differentiation

Build relationships with key opinion leaders (KOL) and non clinical stakeholders (hospital purchasers, C‑suite) to help highlight product value in the current competitive market environment

Develop compelling clinical and non‑clinical messages and materials that support product selling and commercialization strategies

Strong collaboration with Bids and Tenders, Public affairs, Marketing and Sales teams to bring all efforts on value selling to life

Manage budgets related to non‑clinical activities

Analyze market data to assess regional impact of potential activities

What you will need

Bachelor's Degree with 8 years of work experience or

Master's Degree or equivalent with 5 years of related experience working in a purchasing or tenders environment in the healthcare industry

What else we look for

Proven successful project management skills

Proven expertise in Microsoft Office Suite

Excellent documentation and communication skills and interpersonal relationship skills

Excellent negotiating and relationship management skills with ability to drive achievement of objectives

Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards

Extensive understanding of related aspects of marketing concepts and principles

Extensive understanding of economic and tenders driven environments

Ability to assess and understand market share, pricing, ASPs, competitive dynamics

Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks

Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization

Ability to manage competing priorities in a fast‑paced environment

Ability to represent leadership on sections of projects within a specific area working closely with cross‑functional team, marketing and public affairs peers and leaders and managing needs and messaging to upper management

Ability to maintain a strong relationship with the regional sales team, governmental affairs, clinical economics and training to ensure effective and optimal integration of efforts

Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control

What is it like to work at Edwards Lifesciences in Italy? As a global leader in patient‑focused medical innovations, we offer rewarding opportunities and exciting challenges in a truly international, dynamic and friendly work environment.

We are committed to fostering a diverse and inclusive work environment where all employees can grow, personally and professionally. (Certified for ISO30415 D& I)

To achieve this, we offer on‑the‑job development, training opportunities and the support and guidance provided by dedicated employee groups (the Edwards Network of Women, Edwards Foundation charity team, sustainability activities, and others).

Benefits

Competitive compensation and benefits package

Flexible working hours, remote working

Life Insurance

Accidental Death & Disability Insurance

Telemedical Services

Meal vouchers

Service Awards

Employee Stock Purchase Programme

Employee Assistance Programme

Comprehensive Wellness programme including preventive cardiovascular screening, educational events, on‑site fitness center, lessons with personal trainer, fruit in the office, charity activities and much more.

Benefits are regulated by an internal policy which contains the full details regarding the entitlement and conditions for the benefits. Benefits policy and components may vary by location.

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