Location: Remote in Europe. If you're based in Estonia, you're welcome to work from our offices in Tallinn or Tartu.We've spent the last decade simplifying entrepreneurship - removing bureaucracy, automating admin, and enabling thousands of people across the globe to build and run their businesses on their own terms.Our pioneering products are designed for freelancers, consultants, and microentrepreneurs who want to focus on their craft - not the paperwork. About the roleWe're looking for an Expansion Marketing Manager to own growth for our expansion markets, namely Italy and the Netherlands.You'll work closely with Product, Performance Marketing, Customer Success, and Operations to improve the offering, sharpen our ICP, and help craft our go‐to‐market strategy.As an Expansion Marketing Manager at Xolo, you will: Own our expansion growth plan across the funnel: awareness, acquisition, activation, conversion, retention, referralIdentify bottlenecks and opportunities across channels and journeys (web, onboarding, product experience)Lead a continuous experimentation cycle from conducting research to formulating hypotheses to prioritising the experimentation backlogPartner with the product and growth teams to run tests across messaging, landing pages and onboarding flowsOwn ICP and segmentation: who we serve best, why they choose us, and what drives conversion and retentionPlay an important role in crafting and executing Xolo's go‐to‐market strategy: positioning, packaging, launch planning and adoption strategyExplore partnerships and co‐marketing opportunities when they support the growth plan
3+ years of experience in growth marketing in SaaS, fintech, or a similar product‐led environmentHands‐on experience with freelance/self‐employment ecosystem (pain points, mental models, common objections). Experience working with the Italian and Dutch markets is a plusA strong growth toolkit: research, hypothesis‐driven thinking, prioritization frameworks, experimentation, and learning loopsComfort owning metrics and making decisions based on data (conversion, activation, CAC/payback, retention, cohort behavior)Experience collaborating cross‐functionally with Product, Growth, and Customer Success teams to improve the funnel, not just run one‐off campaignsFluency in English
As a member of our team, you'll have the freedom to take risks, explore new ideas, and challenge the status quoWe run like Clockwork: We believe that great work is built on strong relationships, and we're always ready to help, listen, and grow togetherAt Xolo, autonomy isn't a perk—it's a given: We value your autonomy and offer the flexibility to shape your workday in a way that suits your lifestyle.
It typically includes a screening call, an interview with the hiring manager, a take‐home task, and a final interview with the team.Please submit your CV and application details in English.#