D2C/E Commerce Optimization
Job Description:
At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:
* Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
* Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
* Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
* Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.
We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
Job Title: D2C / E-commerce
A little bit about our team:
Warner Music Group is all about our people. We are one Global company made up of the most knowledgeable, passionate and creative people in our business.
It is the mission of every member of the WMG Team around the world to create a nurturing environment for artists, songwriters and fellow employees at every stage of their career. We strive to set WMG apart from the rest of industry by embracing a philosophy of innovation that is part of our company's DNA.
Your role:
Ecommerce has grown to be a thriving business for artists and brands. Our team partners with clients and works diligently to combine an understanding of what drives e-commerce sales, how our artist's fanbase behaves to develop promotional offers, and nuanced products that appeal to consumers and super-fans, and drive sales.
Your role:
You'll be at the forefront of ecommerce growth at a major label and working closely with labels, managers, and artists.
Here you'll get to:
· Be responsible for developing and actioning DTC (direct-to-consumer) online merchandising initiatives for artist and label brands
· Work with graphic designers to develop all assets for comprehensive, holistic ecommerce launches, from store graphics to email banners to social assets
· Support the ideation and development of ecommerce products for each artist-specific store on your roster, based on artist cycles, tent-pole events, seasonality, holiday, and anniversary opportunities.
· Compile sales reporting and forecasting monthly or as needed for client and internal needs.
· Manage ecommerce product launches (music and merch) from conception to product page development and through order placement, in coordination with operations and customer service teams.
· Develop paid media programs in coordination with CRM and media partners
· Follow best practices in ecommerce development, creating individualized shopping experiences per artist store, with a goal to increase sales and subscriber acquisition #s on a quarterly basis.
About you:
You have 3+ years of experience in ecommerce, online marketing, retail, or equivalent education.
You have a knowledge of, and appreciation for, contemporary music and popular culture.
You have a growth mindset with a desire to drive increased optimization and conversions.
You are self-motivated, detail-oriented, and organized.
You have excellent grammar, and a natural enthusiasm for editing marketing content.
You must be comfortable with spreadsheets, forecasting, forms, and research.
You must be comfortable engaging with other departmental teams, and in managing projects. Communication is key.
You must be comfortable engaging with clients in a professional atmosphere and be committed to maintaining confidential information as related to product launches.
We'd love it if you also had:
College Degree preferred
Experience with ecommerce platforms such as Magento, Shopify, or Salesforce/CommerceCloud/Demandware.
Experience with Google Adwords and/or Facebook/Instagram Advertising.
Experience with SEO.
Experience in product or project development