PLocation: Milan, Italy (Onsite/Hybrid required) /ppContract: Maternity Leave Cover (12 months) /ppbr/ppstrongWho We Are /strong /ppChesamel Group is an agile consultancy headquartered in London, focused on driving extraordinary growth for forward-thinking businesses through innovative, bespoke solutions. The team challenges traditional thinking to deliver transformative business outcomes using human ingenuity and advanced technology. /ppbr/ppWe listen with intent, connect brilliant minds, develop bold ideas, and create solutions so our partners achieve extraordinary success. Which is why some of the world’s biggest and best-known tech companies choose to work with us. /ppbr/ppstrongThe Team /strong /ppChesamel has a large team of marketing experts delivering on client projects across the globe, ranging from fully integrated and embedded consultancy to ad-hoc on demand project delivery. You will be joining a collective focused on delivering excellent client servicing while leading business transformation for our clients. /ppbr/ppstrongOverview /strong /ppWe are seeking a highly skilled strongEnterprise Marketing Manager /strong to provide maternity leave coverage and ensure continuity of marketing activities across the Italian market. This role requires a strong background in strongDirect Marketing execution /strong, strongfield marketing /strong, and strongcampaign planning /strong, operating within a fast-paced tech environment. /ppbr/ppThe strongEnterprise Marketing Manager /strongwill develop and execute integrated B2B campaigns that drive awareness, adoption, and engagement across Italian enterprise and mid-market audiences. Champion an AI-first approach across marketing workflows, leveraging approved AI tools to drive smarter planning, personalised campaign delivery, and continuous optimisation. /ppbr/ppstrongKey Responsibilities /strong /ppbr/ppstrongStrategic Project Leadership - Direct Marketing (30%) /strong /pulliSupport B2B direct marketing strategy and campaign execution aimed at driving adoption, engagement, and retention of client's cloud solutions in the Italian market. /liliDevelop integrated lead-generation and nurture programmes targeting enterprise, mid-market, and industry verticals. /liliOwn end-to-end project plans with clear milestones, dependencies, KPIs, and delivery workflows. /liliPotential to lead partner marketing initiatives, supporting co-marketing campaigns with top Italian and global partners /li /ulpbr/ppstrongCross-functional Collaboration (20%) /strong /pulliCollaborate with strongProduct, Sales, Partnerships, Creative, PR, and Analytics /strong teams to create cohesive B2B marketing programmes. /liliEnsure alignment between strongglobal GTM initiatives /strong and local execution for the Italian market. /liliWork closely with the strongPartner Marketing /strong team when co-building initiatives with cloud partners, resellers, and system integrators. /li /ulpbr/ppstrongInsight-led Campaign Strategy (20%) /strong /pulliUse audience insights, industry data, and B2B funnel metrics to inform direct marketing strategy. /liliConvert commercial and sales objectives into actionable strongpipeline-driving marketing plans /strong. /liliIdentify opportunities to deepen customer engagement across the buyer journey - awareness → consideration → conversion. /li /ulpbr/ppstrongPlatform, Product Value Proposition Development (15%) /strong /pulliShape value propositions and messaging tailored to priority B2B segments, industries, and decision-maker types. /liliSupport go-to-market strategies for new Cloud products, features, and solutions across Italy. /liliDrive clear and compelling communication of platform benefits to enterprise and partner audiences. /li /ulpbr/ppstrongPerformance Measurement Optimisation (10%) /strong /pulliMonitor and report on pipeline contribution, lead quality, campaign efficiency, and conversion rates. /liliProvide data-backed recommendations for ongoing optimisation in direct and partner marketing programmes. /li /ul pstrongStakeholder Vendor Management (5%) /strong /pulliManage internal stakeholders and external agencies to deliver campaigns on time and to brief. /liliOversee creative and production workflows, ensuring brand consistency and quality. /liliSupport agency partners and, where applicable, strongpartner marketing stakeholders /strong in shared campaign execution. /li /ulpbr/ppstrongRequired Qualifications /strong /ppbr/pulliStrong experience in B2B marketing (campaign, events), ideally within cloud, SaaS, or technology sectors. /liliProven track record leading direct marketing programmes that drive measurable pipeline impact. /liliExperience developing integrated campaigns across email, events, paid media, content, and nurture workflows. /liliStrong cross-functional collaboration within complex organisational structures. /liliAbility to translate insights into strategies that resonate with B2B enterprise buyers and technical audiences. /liliExcellent communication and stakeholder management skills. /liliFluency in English and Italian (written and verbal) /liliExperience in partner marketing or co-marketing with distributors, VARs, or system integrators. /liliKnowledge of the Italian enterprise tech landscape. /liliUnderstanding of sales motions, partner ecosystems, and B2B funnel analytics. /li /ul