In-office presence in Genoa is required 2–3 days per weekYour profileWe're looking for a Senior Performance Marketing Manager to join the Buddyfit Growth & Performance Marketing Team.In this role, you will take ownership of the performance marketing strategy, driving scalable growth across key digital channels. You combine strong analytical thinking with a strategic mindset, and you're comfortable leading initiatives that deliver measurable business impact.You have a proven track record in managing high-budget campaigns, optimizing full-funnel performance, and translating data into actionable growth opportunities. A passion for fitness, wellness, and tech is a strong plus.Skills & Requirements
4–7+ years of experience in performance marketing, paid media, or growth rolesStrong analytical and strategic mindset, with advanced proficiency in spreadsheets (Excel / Google Sheets) and major ad platforms (Meta Ads, TikTok Ads, Google Ads, etc.)Proven track record of scaling paid campaigns with clear impact on revenue, CAC, and ROASExperience managing budgets and optimizing multi-channel acquisition strategiesStrong understanding of attribution models, funnel optimization, and performance measurementFluent in English (C1+); Spanish is a plusExperience mentoring or guiding junior team members is a plus
Here's what you will take care of
Performance strategy & ownership: Define and lead the performance marketing strategy across paid channels, ensuring alignment with overall growth and business objectives. Identify new opportunities for scalable acquisition and channel expansion.Campaign leadership & optimization: Oversee the execution and continuous optimization of campaigns across social and digital platforms, ensuring efficiency, scalability, and consistent performance improvements.Audience & funnel optimization: Drive advanced audience segmentation and full-funnel optimization strategies, leveraging data to improve targeting, conversion rates, and customer acquisition cost.Data analysis & growth insights: Own performance analysis across channels, monitoring key KPIs (ROAS, CAC, LTV, CTR, conversion rates), and translating data into actionable insights to inform strategic decisions.Experimentation & innovation: Lead a structured experimentation roadmap, including A/B testing across creatives, messaging, landing pages, and audience strategies to unlock incremental growth.Cross-functional leadership: Collaborate closely with CRM, Brand, Content, Product, and Data teams to ensure alignment across campaigns, product launches, and growth initiatives. Act as a key stakeholder in marketing decision-making.Reporting & budget management: Own budget allocation and performance reporting, building dashboards and frameworks that provide clear visibility on results and support data-driven decisions at leadership level.
What we offer
A collaborative and energetic environment: Work with a passionate, ambitious team that supports and challenges you every day.Hands-on impact: You'll own campaigns, see real results, and influence growth decisions across international markets.Growth and learning: Fast-paced, dynamic environment where you can grow your skills, experiment, and make a tangible impact.
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