Our Marketing team is seeking an exceptional Senior Growth Marketing Manager to own marketing programs and marketing strategy to improve seller awareness, adoption, and ongoing engagement with Veeqo. This is a high‑ownership role where you will independently analyze seller data and market trends to identify untapped growth opportunities, then develop and execute sophisticated marketing campaigns to capitalize on them. You will lead complex, multi‑stakeholder initiatives spanning marketing, sales, business analytics and finance, and drive go‑to‑market campaigns for new partner integrations, working closely with business development to bring strategic partnerships to life. Key Job Responsibilities
Identify Growth Opportunities: Analyze seller data, market trends and campaign performance metrics to independently identify and prioritize high‑impact growth opportunities across the seller lifecycle (acquisition, activation, engagement, retention). Develop Growth Strategies: Create long‑term and short‑term strategies to drive growth via new customer acquisition and customer engagement, backed by robust data analysis and business cases. Lead Complex Marketing Campaigns: Design, implement and optimise sophisticated marketing programmes across multiple seller cohorts and channels, managing complex initiatives with stakeholders across sales, marketing, business analytics and finance. Translate Data into Action: Use data and insights to develop a deep understanding of the drivers of customer adoption behavior (acquisition) and customer activation (engagement) and translate those insights into innovative customer campaigns and promotions. Manage Cross‑Functional Collaboration: Work cross‑functionally with business development, marketing, finance, product, sales, insights and analysts, legal and PR to deliver high‑quality channel management and programmes. Manage Marketing Investment: Develop and execute financial investment plans in collaboration with Finance partners; establish measurement and review processes for marketing spend, ensuring ROI accountability. Scale Best Practices: Partner with Central Teams to identify and reapply best practices to expand reach and secure resourcing for new test‑and‑learn opportunities in paid, owned and earned media channels. Experiment and Optimise: Design and execute experiments to test new marketing channels, messages and tactics; use results to continuously improve programme performance and scale successful initiatives.
A Day in the Life Are you excited about defining the marketing strategy and execution at a fast‑growth subsidiary within Amazon? Are you a data‑driven marketer with deep analytical expertise who thrives on independently identifying growth opportunities and translating them into high‑impact campaigns? Join Veeqo and help sellers discover and engage with our innovative shipping and inventory software. About the Team Veeqo (veeqo.com) — a startup acquired by Amazon in 2021 — is Amazon’s recommended shipping, inventory and warehouse management solution for sellers. Our vision is to become the multi‑channel solution for eCommerce sellers, for both their on‑Amazon and off‑Amazon business. We help sellers manage fulfillment operations across all their online stores and ship orders to customers at the lowest cost and in the fastest possible time. In order to accelerate the next phase of Veeqo’s development, the marketing team is committed to transforming the depth, scale and ambition of our marketing capabilities. We use data, seller insights and automation to invent, test and scale programmes that raise awareness of Veeqo and drive sellers to sign up or engage with our sales team. Basic Qualifications
Experience building, executing and scaling cross‑functional marketing programmes. Experience presenting metrics and progress to senior leadership. Experience using data and metrics to measure impact and determine improvements. Experience developing business cases and financial models to support marketing investment decisions.
Preferred Qualifications
Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programmes and CRM/sales insights. Experience with B2B SaaS marketing, eCommerce platforms or seller/merchant programmes. Experience managing strategic partnerships and leading go‑to‑market campaigns for partner integrations. Experience with Salesforce for campaign management and Asana (or similar tools) for project management and stakeholder coordination. Experience working cross‑functionally across marketing, sales, product management, analytics, UX and research. Demonstrated track record of independently identifying and capitalising on growth opportunities through data analysis. Proficiency in SQL or analytics tools for querying and analysing large datasets.
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