We are looking for an experienced Copywriter to join our client's team. You will be responsible for creating high-converting advertorial and presell pages that speak directly to our 60+ target audience.
We operate two thriving online stores in Germany and are seeking a copywriter who deeply understands customer psychology, storytelling, and the unique challenges of marketing to a senior demographic.
Key Responsibilities
* Researching, writing, and setting up high-impact advertorials and presell pages on a weekly basis
* Crafting persuasive, targeted copy that aligns with different levels of market sophistication
* Collaborating with marketing and design teams to ensure copy and visuals work seamlessly
* Using GemPages (no experience required—easy to learn) to build and format landing pages
* Continuously optimizing copy based on A / B test results and campaign performance
Required qualifications
* Proven experience as a copywriter, preferably in e-commerce and / or health products
* Strong grasp of direct response copywriting principles and buyer psychology
* Deep understanding of market sophistication stages and tone adaptation
* Exceptional written communication skills, with the ability to sell through words
* Ability to work independently, manage time effectively, and meet deadlines
* Familiarity with GemPages or similar drag-and-drop page builders (training provided)
Nice to have (not mandatory)
* Native German speaker or excellent command of the German language
* Familiarity with AI-based image generation tools and trends
What we offer
* Competitive monthly salary (please see below)+ Performance-based bonuses tied to - KPIs and sales uplift
* Fully remote position with flexible working hours
* Opportunity to contribute to a rapidly scaling business in a niche market
* Collaborative and agile team environment with flat hierarchy
* Direct impact on millions in monthly revenue through your work
Copywriter • Metropolitan City of Rome Capital, Lazio, .IT
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