Build and grow your own market within the European flower trade while working with buyers and growers across multiple continents.
About the Role
At Florazu, we are looking for a B2B Account Manager to help expand our presence in Italy and develop the market in this region. This is a remote freelance position, preferably based in Italy, from where you will be responsible for establishing and growing Florazu’s presence.
In this role, you will develop relationships with wholesale buyers, identify commercial opportunities, and manage the full sales cycle—from market prospecting to closing deals, sourcing products, and leading strategic account management. You will actively drive new business through direct outreach, networking, and relationship development, building your own portfolio of clients in the region. The flower trade is a fast-paced environment where commercial judgment, negotiation skills, and strong relationships are key to success.
The role begins with an initial onboarding and training period in close collaboration with the team in Barcelona (remote or on-site). Following this, you will independently manage your market and client relationships.
About Florazu
Florazu is an international flower marketplace connecting growers in Latin America and Africa with wholesale buyers across Europe. Our B2B platform simplifies sourcing, purchasing, logistics, and payments, helping growers reach new markets while enabling buyers to efficiently source flowers from different regions. By combining technology with industry expertise, we streamline international flower trade and support long-term relationships between growers and buyers.
What You Will Do
* Develop New Business: Identify and engage wholesale buyers through proactive outreach, networking, and market research.
* Manage Client Relationships: Build and maintain a portfolio of buyers, guiding them through the full purchasing cycle—from onboarding to repeat orders.
* Source & Negotiate Offers: Identify suitable flower offers through our platform and negotiate with growers to secure competitive opportunities for your customers.
* Monitor Orders: Track order status daily and respond promptly to any changes to ensure smooth execution.
* Market Expansion: Spot trends, new opportunities, and insights to support Florazu’s growth.
* Customer Visits & Representation: Travel to meet clients and growers, and attend industry trade events to strengthen relationships and represent Florazu.
* Collaboration & Communication: Work closely with procurement and logistics teams to ensure clear communication between growers and clients and maintain smooth order execution.
Why This Role Is Interesting
* Market Ownership: You will develop and manage your own client portfolio with a high degree of autonomy.
* International Exposure: Work daily with growers and buyers from different countries and occasionally travel to meet growers or attend industry fairs.
* Dynamic Industry: The flower trade moves quickly and requires commercial instinct, relationship management, resilience, and adaptability.
* Direct Commercial Impact: Your work directly contributes to sales growth and the expansion of Florazu in new markets.
What We’re Looking For
* Market Familiarity: Deep understanding of the Italian market.
* Languages: Fluency in English (company language) and Italian.
* Location: Based in Italy (remote position).
* Experience: At least 3 years of experience in B2B sales, account management, or customer-facing roles. Experience working with wholesalers, trading companies, or fresh produce/flower businesses is a plus but not required.
Skills
* Strong communication and negotiation skills.
* Commercial mindset and relationship-building ability.
* Comfortable working with digital tools and platforms.
* Organized and detail-oriented in a fast-paced environment.
What We Offer
* Independent Professional Collaboration: This role is structured as an independent professional collaboration, offering a high degree of autonomy in managing your market, clients, and schedule.
* Compensation: The monthly payment includes: €2,250 base + €100 operational bonus + 10% service pool based on sales contribution.
* International Team: Work with colleagues and partners across Europe, Latin America, and Africa in a truly international environment.
* Commercial Ownership: Develop and grow your own market portfolio with autonomy and responsibility.
* Industry Exposure: Opportunities to visit growers and attend trade fairs within the European flower industry.
If you enjoy building business relationships, developing new markets, and working in international trade, we would love to hear from you!