Senior Marketing Strategist for SDK Development
We are seeking a seasoned Senior Marketing Strategist to drive engagement with our Software Development Kit (SDK) and developer community. As a key member of our team, you will play a crucial role in shaping the go-to-market strategy for our SDK product.
About the Role
* You will become a subject matter expert on our SDK, the market, and our customers, grounding your work in customer insights, competitor awareness, and deep product understanding.
* Craft clear, differentiated messaging and positioning for our SDK, beyond product launches, you will own the bigger story.
* Lead product launches by developing thoughtful go-to-market plans that align Product, Engineering, Sales, and Marketing.
* Partner with our Developer Advocate to co-create technical stories, identify pain points from the dev community, and produce content that resonates with technical audiences.
Key Responsibilities
* Messaging frameworks and value prop docs
* GTM and launch briefs
* Internal product education and training materials
* Release notes
* Landing pages and technical solution overviews
* Competitor comparisons
* Sales enablement content
* Customer-facing content in partnership with DevRel and Marketing (e.g. webinars, product demos, email campaigns, or customer stories)
Requirements
* Experience bringing SaaS products to market
* Comfort with technical products and audiences
* Thrive at the intersection of teams
* Strong project management skills
* Great communicator
Bonus Points
* Marketed to developers or built campaigns aimed at technical users
* Experience in the MarTech space
This is a unique opportunity to join our dynamic team and contribute to the growth of our SDK product. If you have the skills and experience we are looking for, please apply.