Overview
We are seeking a highly skilled and technical Digital Marketing Manager to lead marketing for our education start-up, delivering Erasmus+ teacher training courses to improve the professional development of teachers across Europe. The role focuses on technical marketing system administration, IT freelancer/agency management, and generating leads through a planned calendar of activities and optimization of our digital strategy.
You will work with the team to ensure leads are converted into grant-holders interested in our courses or funding applicants who register for our free webinars and support services. The role requires expert inbound marketing, lead generation strategies, and marketing automation processes, plus data management, website hosting, digital campaigns, and oversight of developers, freelancers, agencies, and cloud systems.
Responsibilities
* Lead generation strategy and execution
* Inbound marketing and marketing automation
* Social media campaigns and DEM
* Manage data, website hosting, and cloud systems
* Oversee developers, freelancers, agencies, and technical teams
* Plan and optimize the marketing tech stack and IT infrastructure
Qualifications
* Experience in inbound marketing and lead generation campaigns
* Strong technical marketing skills and system administration
* Project management and ability to manage cross-functional teams
* Familiarity with Facebook, Zoho, Mailchimp, WordPress
* Contract position with a 12-month contract length
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