Roles & Responsibilities1. Strategy Development- Develop and implement a comprehensive strategy tailored to each social platform.
* Develop and execute KOL marketing campaigns to support product launches, brand awareness, and user acquisition goals.
* Drive brand storytelling, product launches, and campaigns tailored to different consumer segments.
* Conduct competitor analysis and research emerging platforms and trends to keep the brand ahead of the curve.
2.Content Creation & Management:
* Lead content planning and calendar management, ensuring a mix of product-led, brand-led, Kol-lead, and community-driven content.
* Oversee the production of high-quality, platform-specific creatives.
* Collaborate with the creative team to design content that resonates with the target audience.
3.Performance Analytics- Track and analyze the performance of social &KOL campaigns, leveraging data to optimize content and strategy.4.Collaboration
* Work closely with cross-functional teams, including product, brand, and growth marketing, to align social media efforts with overall business goals.
* Identify, evaluate, and build relationships with relevant, content creators, and external agencies to amplify brand reach and engagement.
5.Support Community Management- Monitor, respond to, and engage with followers to foster a strong online community.
Qualification-5+ years of experience in Social media &KOL strategy in consumer electronics industry.
* Strong understanding of major social platforms (TikTok, Instagram, YouTube, etc.) and their influencer ecosystems.
* Exceptional communication, storytelling, and copywriting skills.
* Proven track record of managing successful KOL campaigns from start to finish.
* Ability to manage multiple projects in a fast-paced environment.
* Familiarity with performance marketing and digital advertising is a plus.
* -English is required