Amazon Fresh is Amazon’s hyperlocal basket‑grocery business, offering a large selection of fruits & vegetables, grocery & everyday products to customers – delivered within 2 to 4 hours. Officially launched in Nov 2021, Amazon Fresh is available in 100+ cities across the country. Our mission is to be the most loved online grocery service for our customers – offering great savings on high quality products, delivered reliably at customers’ convenience.Key job responsibilities- Design and implement promotions and cashback initiatives across different categories on Fresh to drive customer acquisition and engagement.
- Develop store‑wide promotions and work closely with traffic, merch and category team to schedule and execute them.
- Develop, test and analyze new promotion constructs to increase conversion rates and share them within the organization.
- Experiment and optimize promotion constructs to increase overall business impact.
- Coordinate with internal teams to create engaging promotion experience for events (such as SVD, Prime Day or Jupiter).
- Configure promotions targeted across target cohorts, manage project execution, test ideas, create campaigns, analyze data and solve problems.
- Analyze performance results to drive improvements in the program.
- Use data to understand customer behavior and inform new projects; constantly derive learning from campaigns/promotions across different cohorts, establish best practices and efficient processes.
- Provide complete performance reporting and analysis on projects and take relevant action on insights gained.
- Partner and coordinate with product team to launch tests and campaigns.
- Audit monthly/quarterly spends, monitor effectiveness and provide insights on gap to goal.
- This role requires a high degree of stakeholder management and provides exposure across departments.Basic Qualifications- Bachelor's degree or equivalent.
- Experience with data analysis and basic Excel skills.Preferred Qualifications-