P strongRole Purpose /strong /ppWe require a most wonderfully unusual candidate with a vision to create lifelong advocates of Hendrick’s Gin. Your quest will to be to share the most magnificent world of Hendrick's Gin and to teach the intricacies of our most delectable liquid with people across Italy (particularly those looking to escape the conventional). All the while being a guide to the curious minded and a purveyor of the unusual. You will generate sustained knowledge, passion and commitment for the Hendrick’s Gin Brand amongst key internal and external stakeholders /pp strongResponsibilities /strong /pp• Be a walking encyclopaedia on all things Hendrick’s Gin, an authentic expert and influencer amongst key bartenders, customers, media and consumers alike /pp• Be the face of Hendrick’s and a fountain of brand knowledge to our own employees (and extended community), helping internal brand building and communication /pp• Work with your fellow Global Hendrick’s Brand Ambassadors to plan, deliver, review and evaluate an agreed range of activities to increase advocacy and knowledge amongst bartenders, customers and consumers in line with the current Brand Plan and budget /pp• Identify and execute opportunities for new distribution and activations in the Premium+ On Trade /pp• Be a key partner to the commercial team - proactively identify opportunities for improving brand presence and driving distribution, including actively selling in the brand or creating sales leads where needed using a range of activations and initiatives /pp• Ensure, through a range of activities, that customers are equipped to serve and promote the Brand to consumers, enabling them to become champions/ambassadors for the Brand /pp• Build strong working relationships with agencies, customers and internal stakeholders in order to optimise opportunities to deliver value adding activities and increase product visibility within Italy /pp• Input into the Brand Planning process for Hendrick’s in Italy specifically around Hendrick’s advocacy investment and initiatives /pp• Take an active role in developing new products/serve initiatives that align with the brand strategy and goals /pp• Report to Brand Teams on competitor activity to identify potential threats and opportunities /p