B2B Demand Generation Marketing Manager (Italy)
Report to: CEO and Founder
Location: Milan — hybrid
Contract: Full-time, permanent
Role mission: Build Futurely’s inbound demand engine in Italy from the ground up, testing and scaling acquisition channels to generate qualified opportunities among HR leaders in mid-market and enterprise companies.
Who We Are
Under the hood, Futurely runs on frontier-level AI—inside and out—built by founders from MIT, McKinsey, and Amazon; the company was incubated at Harvard, and our founder is a Forbes 30 Under 30.Futurely is where bold technology meets a social mission. We partner with companies to reach young people at scale—already guiding 10,000+ students every year to make confident, ambitious choices. Why it matters: fear of “choosing wrong” is holding a generation back. We’re here to give back and change that trajectory.
What you’ll own
* Demand generation & experimentation: build and test inbound acquisition channels from scratch (LinkedIn Ads, content, webinars, events, partnerships), working with Sales and leadership to refine messaging and generate qualified opportunities.
* Inbound demand generation: own inbound B2B lead and opportunity generation; design, execute, and optimize campaigns that consistently generate qualified leads and sales opportunities for mid-market and enterprise accounts.
* Marketing performance & forecasting: own quarterly marketing targets, funnel performance, and pipeline contribution; ensure accurate tracking, attribution, and reporting in HubSpot.
* Performance marketing & optimization: manage and scale paid, organic, content, and event-driven acquisition channels; continuously test, measure, and improve CAC, CPL, and conversion rates.
* Marketing operations & automation: own marketing automation, CRM processes, and data quality; leverage AI tools and automations to improve targeting, personalization, and execution efficiency.
What success looks like
* First 3 months: tracking setup, ICP alignment with Sales, launch of 2–3 acquisition channels, first inbound opportunities
* 6 months: 2–3 qualified inbound opportunities per month and two validated channels
* 9 months: 3–4 opportunities per month and first inbound deals closed
* 12 months: 4–6 qualified opportunities per month with sustainable CAC (target LTV/CAC > 3)
Ideal profile
* 3–6 years of experience in B2B demand generation, growth, or performance marketing.
* Proven track record in generating inbound opportunities and contributing to pipeline growth in a B2B environment.
* Experience marketing to HR tech, B2B SaaS, or employee benefits buyers within companies of 500–50,000 employees (mid-market + enterprise).
* Strong hands-on experience with performance marketing, funnel analytics, and attribution models.
* Advanced proficiency with HubSpot and modern B2B marketing stacks.
* Solid understanding of marketing automations and AI tools, with practical experience applying them.
* Highly analytical mindset with strong ownership of metrics (CAC, ROI, conversion rates).
What We Offer
* 💰 Competitive compensation: competitive base salary + OTE depending on the experience (with uncapped accelerators) + % EBITDA as Bonus (because we are all entrepreneurs)
* 🧘♀️ Flexibility: 50% Smart working.
* 🎂 Birthday off — because we would like to celebrate it with this gift.
* ⛵Wellbeing days (PTO extra) — because we care.
* 🏞️Company retreat — with an amazing team.
* 📚 Continuous growth: A personalised Individual Development Plan (IDP) from day one, evolving with your goals and aspirations — plus a dedicated learning budget and weekly learning time.
* 🔁 Structured career progression: We’re serious about your growth — with 4 formal reviews per year, ongoing 1:1s, and two salary adjustment opportunities annually (not mutually exclusive), meaning outstanding performance can be rewarded every six months.
* 💡 Real impact: Your ideas won’t sit in a backlog — they’ll shape the future of edTech and hrTech.
* 🤝 Supportive leadership: We believe in enabling, not micromanaging.
* ❤️ Join a team where purpose meets action — a unique opportunity to have a significant impact in the education sector
Recruiting Process
We believe hiring is a two-way conversation: while we assess your fit for the role, you’ll also get the chance to evaluate if we’re the right place for your next career move. Here’s what you can expect:
* 👋 Screening interview
* 🤝 Chronological Interview
* 🛠️ Assignment
* 💻 Assignment Discussion + Technical Interview
* 🧭 Final Interview with CEO
Use this link to send your Resume: https://docs.google.com/forms/d/1GlILGj1y9zvSsF1sXy2trBPdykyYBKlkRkYW1Ql4VoE/edit#responses