Want to put the boldest plans into action? As a Brand Manager (Hygiene BU) at Reckitt, you'll have the freedom to raise the bar for activation excellence.**Brand Manager (Hygiene BU)**
**Milano, Lombardia**
**Competitive Salary & excellent benefits package**
As a Brand Manager you will be responsible for the development of the assigned brand through the achievement of specific growth objectives.
- RESPONSIBILITIES- Develop and execute annual marketing plan activities, including local media strategy/plans
- Work with other functions (Trade Marketing & Finance and Supply) to develop and execute successful Brand Plans to deliver net revenue, gross margin, market share and profit targets within timescales and budget
- Fuel future innovation pipeline with consumer centric mindset, in conjunction with global category coordinating the development process until in market launch
- Deliver Best in Class media strategy and plans in cooperation with Media Manager and Media Agency Partners; develop communication campaigns and deliver local adaptations of global campaigns
- Monitor market and brand performance and provide monthly business reports and reviews
- Ensure excellence in brand execution across all activation levers and channels partnering with the Trade Marketing team and key commercial stakeholders, identifying trade needs/opportunities, developing pricing promotion and distribution strategies
- Ensure deployment of brand activation, clearly communicating brand vision and priorities via quarterly presentation of brand strategy
- P&L accountability
**REQUIREMENTS**:
MSc Degree in Economics
4/5 years of experience in Marketing in the FMCG sector
Fluency in English
**You'll succeed because**
- you're a natural marketer. You:
- Have experience in marketing models that reach beyond the traditional
- Are a strategic thinker, with a background in brand planning and activation
- Are analytical in your approach
- Have the leadership and communication skills needed to get others behind your projects.
**You'll love it because**
- you'll get to make an impact like never before. You'll be responsible for your own projects - we can't wait to listen to your ideas. The products you help us get out there will make people's lives better. Our iconic brands will provide an incredible platform for you. And our dynamic, ownership-driven culture will help bring the very best out of you, every day.**Equality**:
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.