Your responsibilities: - Account Management: Implement and contribute to the crops account management strategy, focusing on fresh baby spinach and chard in Italy. - Market Development: Develop KWS vegetables' market position and share with key accounts, and support commercial sales activities. - Partnership Building: Build trusted partnerships with key accounts and regional dealers, and support growers, packers, and retailers. - Market Monitoring: Monitor market developments and report data on acreage, seed prices, competitive activity, and trends. - Product Knowledge: Understand the fresh market spinach and Swiss chard product range and production cycles, and support trial plans. - Network Building: Establish a network within the fresh market baby spinach and chard supply chain. - Account Plans: Develop and implement account plans for key accounts, focusing on the 4 P’s (Product, Price, Place, Promotion). - Product Launches: Execute new product launch plans and commercial introductions, and evaluate product performance. - Sales Forecasting: Maintain reliable sales forecasts and manage outstanding accounts. - Collaboration: Work with R&D, Product Management, Marketing, and the finance department to support various initiatives. - Reporting: Report to the Italian Sales Manager and the European Customer Team Lead. Your profile: - Requires a minimum of a B.S. in Agronomy or Horticulture - At least 5 years of experience in the vegetable (seed) industry - Residence in Battipaglia area maximum 1 hour driving far - Green fingers, understanding customer needs and business dynamics - Proven experience in sales and/or production within the agricultural industry, achieving business results - Fluent English in word and writing, additional language(s) are an advantage - The position will require international travels (up to 70% international and national travels) - Experience with Sales Force, ABS and Power BI is an added value