Baccarat Hotel Rome is due to open at the end of **** and will beBaccarat's first hotel in Europe.
We are seeking a commercially drivenDirector of Sales & Marketingwith a strong bias tosales leadership—someone who can open a new market for the brand, build the sales engine from day one, and convert relationships into meaningful, measurable business through opening and beyond.
The Role
This is a hands-on, build-and-deliver role.
You will establish Baccarat's sales presence in Rome and across key feeder markets, create the account strategy, set targets and cadence, and build the team, tools, and routines needed to drive performance.
Marketing will support the sales plan, but success in this role is defined bypipeline creation, account penetration, production, and pace.
Key Responsibilities (Sales-Led)
Own thesales strategy and pre-opening planfor a **** opening: segmentation, target lists, account priorities, and production goals.
Build Baccarat'smarket entry approachin Europe: identify and activate new feeder markets, set representation/agency strategy, and establish a strong trade footprint.
Lead proactivenew business developmentacross all market segments
Build and manage a disciplinedsales pipeline: CRM set-up, prospecting cadence, sales calls, reporting, conversion routines, and performance tracking.
Recruit and lead thesales teamto a clear set of KPIs, standards, and accountability.
Partner with revenue/operations/marketing onpace, forecasting, and mix, ensuring a strong ramp-up into opening.
Experience & Profile
Proven success in senior hotel sales leadership (DOSM / Director of Sales / commercial leadership), withinluxury hotels a must.
Demonstrated ability toopen new marketsand build business where a brand is not yet established—strong network and strong prospecting discipline.
Pre-opening experience strongly preferred, including building teams, systems, and sales infrastructure from scratch.
Strong travel trade knowledge (consortia, luxury advisors, agency relationships) and ability to operate credibly across corporate and partnerships.
Structured operator: comfortable with targets, CRM hygiene, reporting, and sales cadence—balanced with strong relationship skills.
Rome/Italy market understanding is a plus; wider European feeder market experience highly valued.
To Apply
Please submit your CV and a short note outlining your sales achievements, pre-opening experience, and examples of building new-market demand (accounts, trade partnerships, or feeder market development).