About Us: We are Yokohama TWS, a leading global supplier of tires and complete wheels for the agricultural, material handling, construction, motorcycles segments. We design and manufacture tire and wheel solutions made for the future. With a combination of value, safety and ease, our solutions provide a more productive and sustainable performance our customers demand. We pair the expertise and power of our global reach with the care and knowledge of local proximity. This brings innovation, technology and sustainability together to answer the specific needs of our customers. All while continuing to reduce our and their impact on the planet. Our people take ownership to deliver on this promise every day. We are a global Company with a local reach, operating in more than 50 Countries worldwide with 6.700 employees of 40 different nationalities, 14 state-of-the-art plants and 4 innovation centers. We are part of Yokohama Rubber Co., Ltd., a global leader in the tire industry with 860.5 billion yen in revenues (approx. 6 billion euro), over 28,000 people around the globe and with operations in more than 120 countries. If you have an entrepreneurial mindset, enjoy taking responsibilities and getting things done in the right way, join us! We are plenty of opportunities to grow and develop in a truly dynamic and easy-going environment.
**About the Job**:
As a Communication & Brand Manager, you will play a vital role in coordinating and managing all the Company external and internal communications and ensuring the brand governance for the **Mitas** Brand.
**Key Responsibilities**:
- Brand Governance:
- Secure consistency and coherence of the Mitas branding policy at 360°, across all the tools both off and online, sites, products, and services;
- Coordinate the visual identity of all business segments and brands portfolio, to support brand reputation and positioning
- Communication Plan: Implement and control both short and long term; Communications Plan and its implementation in accordance with Communication and Brand Director
- Communication Plan: Implement and control both short
- and long-term Communications Plan and their implementation
- External Communications: Design and execute a PR, Media & Communications plan
- PR & Events:
- Execute the participation to the most relevant international exhibitions
- Design, develop and activate the PR strategy feeding the relevant channels and tools
- Coordinate local events, reporting and calendar
**Key Requirements**:
- At least 5 years’ experience in a Communication Agency or communication department of a BtoB company
- Fluent in English language
- Good knowledge of Media, Press Office and Social Media Management
- Good knowledge of Microsoft Office
📌 Communication & Brand Manager - Mitas Brand (Tivoli, Italy)
🏢 Yokohama TWS - Other Wheel Systems
📍 Tivoli