Ph3Trade Marketing Manager TV /h3 pAn exciting opportunity has arisen to contribute to Haier Europe. The Company is on a journey to achieve ambitious business growth and leadership objectives in the region, and we need someone who is passionate, proactive, self-driven and motivated to join a team of open-minded individuals. /p pWe are looking for an individual who demonstrates the core values of the Haier’s attitude: entrepreneurship and innovation, zero distance to consumers and IoT Ecosystem thinking. A true change agent with an agile approach thriving for idea contamination and with a hyper-collaborative approach that breaks silos and creates an open ecosystem. /p h3What you will do /h3 pWe are looking for a professional able to lead trade and retail marketing strategy for the TV category within the Italian market, where innovation and brand experience come together inside the store. /p ul liTrade strategy by TV category: define and implement retail marketing plans consistent with brand strategy and commercial needs. /li liProduct go-to-market: plan and manage key activations related to TV launches (in-store, digital media retail, promotions, and bundles). /li liVisual merchandising display: design and coordinate POP materials, displays, and premium solutions to enhance the brand at the point of sale. /li liDigital retail omnichannel: activate digital campaigns, partner CRM, and e-retail content in collaboration with the Brand and Media teams. /li liCustomer network management: build strong relationships with retail partners and distributors, coordinating the brand's presence at trade fairs and industry events. /li liAnalysis KPIs: monitor sell-out, share, promotions, and competitor activities, generating insights for Marketing and Sales. /li liBudget ROI management: allocate and optimize the trade budget dedicated to the TV category, ensuring the effectiveness and sustainability of activities. /li liCross-functional collaboration: work across Brand, Sales, Media/PR and HQ to ensure strategic coherence and maximisation of investments. /li /ul h3What you need to succeed /h3 h3Must have /h3 pEducation: Bachelor's degree in Marketing (or related field) and in Economics. /p pProfessional experience: 7+ years of experience in trade marketing, retail marketing or brand activation, ideally in consumer electronics, tech or retail sectors. /p h3Technical Skills /h3 ul liAnalytical mindset with strong attention to detail and performance orientation. /li liStrong analytical focus and ROI focus. /li /ul h3Soft skills /h3 ul liExcellent communication skills with clients, partner and stakeholder. /li liProactive and collaborative attitude, with the ability to lead cross-functional activities. /li liStrategic vision. /li /ul pLanguage: Fluent in English and Italian. /p p#LI-MV1 /p pHaier Europe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law. /p /p #J-18808-Ljbffr