Overview
Leica Biosystems’ mission of “Advancing Cancer Diagnostics, Improving Lives” is at the heart of our corporate culture. We’re a global leader in cancer diagnostics with a comprehensive portfolio from biopsy to diagnosis. Our offerings help improve workflow efficiency and diagnostic confidence, enabling accurate diagnoses to turn anxiety into answers. This is a remote role based in Italy within the Global Marketing Function.
We are a diverse, global team committed to growing every day.
Responsibilities
* Achieve the EMEA Marketing revenue goals by collaborating with the Country Director and the Commercial team to execute the Marketing Strategy and plan in the Region.
* Execute country-level marketing initiatives and promotional tools that meet customer requirements as well as marketing and business targets.
* Develop and implement country marketing programs (campaigns, virtual events, trade shows, symposiums) promoting the Leica Biosystems product portfolio to new and existing customers.
* Adapt global/regional campaigns and programs for execution in the country to drive demand generation.
* Identify and participate in external events (e.g., customer symposiums, user group meetings) to drive customer engagement.
* Gather and communicate market and customer insights, increase market visibility, and analyze country market segmentation and market share (e.g., Mekko).
* Analyze and report marketing program efficiency and adjust strategy and tactics to increase effectiveness.
* Manage the opportunity funnel for digital leads and monitor win/loss; follow standard work and implement countermeasures to ensure high conversion rates.
* Execute Launch Excellence Standard Work to drive impactful launches and deliver incremental revenue; define, monitor, and countermeasure leading and lagging launch KPIs; provide country-level pre-work input in product launches; manage product launch activities and forecasts.
Position Details
* This position is part of the Global Marketing Function and is located in Italy as a Remote position.
* You will be part of the EMEA Regional Marketing Team and report to the Senior EMEA Marketing Manager responsible for the regional marketing strategy linked to regional priorities.
Qualifications
* Bachelor’s Degree in Science, Business, Marketing or related field.
* Experience in marketing and development of marketing campaigns.
* Experience with marketing tools (e.g., Salesforce, Pardot).
* Ability to travel up to 30% of the time.
* Previous experience in the healthcare sector is a plus.
Additional Information
* Leica Biosystems supports flexible, remote working arrangements for eligible roles; this position is eligible for remote work. Additional information will be provided by the interview team.
* Li-Remote
About Danaher
Joining us means joining Danaher’s global organization, where 80,000 people wake up every day determined to help customers win. We support our associates with the Danaher Business System, tools, and the stability of a proven organization.
Danaher values diversity and the existence of similarities and differences in our workforce, workplace, and markets we serve. Our associates, customers, and shareholders contribute unique perspectives as a result of these diverse attributes.
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