At **AstraZeneca,** we believe in the potential of our people, and we’ll develop you beyond what you thought possible. We make the most of your skills and passion by actively supporting you to see what you can achieve no matter where you start with us. Welcome to **MIND (Milan),** one of over 400 sites here at AstraZeneca, providing a coordinated environment where everyone feels comfortable and able to be themselves is at the core of AstraZeneca’s priorities. In the last 15 years, AstraZeneca has built and strategically acquired one of the most promising Oncology pipelines in the industry. We are helping patients by redefining the cancer treatment paradigm in five main disease areas - breast, ovarian, lung, gastrointestinal and hematological cancers. Our approach is focused on using ground-breaking science to further our understanding of cancer and make a positive impact on changing patients’ lives. As **Junior B**rand Manager Breast Cancer**you will collaborate to manage all marketing activities of assigned products and Therapeutic Area to support company objectives and you’ll play a pivotal role in channelling our scientific capabilities to make a positive impact on changing patients’ lives. Reporting to the Head of Marketing Breast Cancer you will manage all marketing activities of assigned product to support company objectives, conduct analyses of the market segment, including identification of key growth drivers, opportunities and risks. You may work on the determination of distribution channel solutions (including digital, social media, inside sales) and working closely with Global and Other Marketing Companies’ teams. Your responsibilities will comprise the following aspects: - Leads development of brand strategy and marketing plans for assigned brand
- Defines marketing strategy for the product through the implementation of cross functional Brand Building process considering Company and Brand objectives, and in line with the Italian legislation and AstraZeneca compliance and procedures
- Leads cross functional Teams in order to guarantee the effective implementation and monitoring of Brand plan actions
- Analyze market data and identify key segment drivers, growth opportunities and business threats
- Provides promotions, public relations, and advertising associated with assigned brands/products
- Participates in development of training for field/customer service personnel on brand information
- Achieves annual brand plan by coordinating cross-functional teams
- Ensures high Corporate image around Scientific Community
- Maintains and develops the relationship with KEEs (project, meeting and publications) and with HQ for Global projects
- Guarantee forecast accuracy and deep understanding of the patient journey: - Support the Franchise in creating and managing tools, time series and patient-based forecast with up-to-date information
- Develop mid-long-term strategic forecasts for pipeline and marketed products that incorporate disease epidemiology, evolving treatment paradigms, competitive products and global pricing and access dynamics, collaborating closely with Finance Dept
- Coordinate internal data collection from the field cross-functionally
- Develops true expertise in the understanding and interpretation of all potential data sets and converts this data into usable reports, dashboards, and customer engagement tools which incorporate multiple data sets for effective decision-making at all levels of the organization, to drive competitive advantage **ESSENTIAL REQUIREMENTS**
- Business or Scientific Degree
- At least 1 years of marketing experience in healthcare or biopharma industry, with a preference for experience in the Oncology therapeutic area
- Previous relevant experience in Insight/Market Research/Business Analytics
- Experience in developing and executing the strategy
- Experience in implementing digital and multichannel campaigns
- Ability to engage cross-functional working groups and teams
- Good project management and analytical skills
- Strong communication skills
- Focus on result, decision taking, innovation mindset
- Fluency in Italian and English spoken and written **DESIDERABLE REQUIREMENTS**
- International Experience
- Experience in Breast market
- Experience in working in Alliance **Why AstraZeneca?** At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big. We’re opening new ways to work, pioneering ground-breaking methods and bringing unexpected teams together. Join us on our journey of building a new kind of organization to reset expectations of what a bio-pharmaceutical company can be.