Drive Brand Growth and Innovation
We are seeking a seasoned marketing professional to drive brand growth and innovation in our Bakery Products division.
* Main Responsibilities:
* Develop and execute data-driven brand strategies that align with overall business goals.
* Lead the annual marketing planning process, defining objectives, target KPIs, and budget allocation.
* Analyze market trends and brand performance, identifying growth opportunities through competitor benchmarking, consumer insight analysis, and pricing strategies.
* Lead go-to-market initiatives for new product development, working closely with R&D, Supply Chain, and Sales teams from concept to launch.
* Oversee 360° communication strategies, including media, digital campaigns, in-store visibility, and PR, in collaboration with external agencies.
* Monitor brand KPIs (volume, revenue, margin, share) and drive corrective actions when needed.
* Manage the product portfolio lifecycle, ensuring strategic alignment and operational excellence.
* Collaborate with international commercial teams to adapt brand strategies to local markets.
Requirements:
* Bachelor's or Master's degree in Business, Marketing, International Business, or a related field.
* 3+ years of experience in marketing roles, preferably in food, snacking, or FMCG sectors.
* Strong analytical mindset and ability to turn insights into action.
* Excellent project management and communication skills.
* Creativity, strategic thinking, and ability to adapt and innovate in a competitive international landscape.
* Fluent in English; French is a strong plus.
About the Role:
This is an exciting opportunity to join a passionate team that values innovation, authenticity, and quality. As a Global Brand Manager, you will be responsible for building brand equity through data-driven marketing strategies and powerful, consumer-centric innovation.
What We Offer:
We offer a permanent contract (CCNL Food Industry) and a dynamic work environment where you can grow your impact and develop your skills. Our goal is to create an inclusive work environment, and the opportunity is open to all, without gender discrimination.