Havea is a European Leader specialized in natural health and wellness products. The company develops and manufactures a wide range of products, including dietary supplements, herbal teas, medical devices, natural cosmetics, and hygiene products, aimed at promoting well-being and addressing lifestyle-related health concerns. The company operates both domestically and internationally, employing over 1,000 professionals across multiple subsidiaries. The Group is committed to sustainability, implementing initiatives like using 100% green electricity at its production site and setting ambitious decarbonization goals. The company also emphasizes social responsibility, achieving a 90 / 100 score on the Professional Gender Equality Index and contributing €298,000 worth of products to charities between 2022 and 2023.
Havea Italia is the italian subsidiary (26m€ Net Sales in 2024, 30 employee) is in charge of the distribution of 3 strategic brands (Dermovitamina, Bears with Benefits and Vitarmonyl).
Position Summary :
We are looking for a National Key Account Manager with strong strategic and analytical skills, in-depth knowledge of the FMCG and retail sectors, and the ability to lead marketing initiatives that drive both brand and category growth.
The role will focus on overseeing the Modern Trade and Discount channels, managing both first- and second-level agreements. Key responsibilities include building and developing relationships with top retail customers, negotiating and managing second-level agreements to ensure the achievement of commercial targets, monitoring sales performance, and developing strategies to maximize both sell-in and sell-out.
The role :
* Be available for business travel within the national territory as required by the role
* Negotiate national first-level agreements and ensure their proper implementation in terms of assortments, shelf space, and promotions
* Develop strong relationships with key clients in the Modern Trade and Discount channels
* Define, execute, and monitor commercial plans
* Be responsible for implementing the guidelines agreed upon with Trade Marketing and for applying defined company policies
* Interact with the Sales Network and functionally coordinate field commercial activities for assigned clients
* Maintain regular communication with the Sell-Out team
* Analyze the market, sales performance, and other key indicators (market & shelf share)
* Prepare reports and forecasting
* Develop customer plans and monitor progress and results
* Analyze and identify development opportunities with potential new clients
* Develop effective strategies to maximize both sell-in and sell-out
* Analyze market and competitor trends to identify new business opportunities
Your Profile :
* 2- 3 years of experience in a similar role and / or in commercial roles such as Regional Key Account Manager, Local Account Manager, Trade Marketing Manager, or Junior National Account Manager within FMCG companies
* autonomy in managing complex second-level contracts or first-level contracts with major Modern Trade retailers
* Excellent knowledge of the FMCG and Modern Trade market
* Strong analytical skills and a goal-oriented mindset with effective problem-solving abilities
* Energetic and highly motivated
* Strong negotiation and interpersonal skills
* Good knowledge of Microsoft Office tools
* Willingness to travel frequently within the national territory
* Good command of English, both written and spoken
* Knowledge of French (written and spoken) is considered a plus
* Degree in Economics or a related field (preferred but not mandatory)
What We Offer
* A dynamic and fast-paced work environment.
* High-visibility projects with real business impact.
* The opportunity to shape the brand and influence category strategy.
* A competitive compensation package based on experience.
* Fast-growing FMCG company with ambitious market expansion plans and a focus on brand development.
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