Experteer Overview In this Senior Field Marketing Manager role, you will drive demand generation across the region to accelerate growth and expand market share. You'll shape regional GTM programs, align with Sales, and manage marketing investments for impact. You'll work with cross-functional teams to execute campaigns, events, and partner-led initiatives, adjusting tactics based on data insights. This position offers the chance to influence growth in key industries and priority accounts while collaborating with a global marketing organization.
Retribuzione / Benefits Develop and execute demand generation programs tailored to key industries and priority accounts in the region
Collaborate with account teams to create account-specific marketing plans
Lead multi-channel campaigns (events, content, email, growth account marketing) targeting specified accounts
Coordinate with Sales to align Marketing and Sales, optimize lead management, and drive pipeline
Use data analytics to track ROI and optimize campaigns for impact and efficiency
Identify key buying personas and target accounts, tailoring messaging and content
Collaborate with Partner Marketing, Digital Marketing, PR & Comms, and Customer Marketing to integrate efforts
Stay informed on industry trends, competition, and customer insights to discover growth opportunities
Responsabilità Bachelor's degree in Marketing, Business Administration, or related area
4–6 years of experience in B2B marketing with a focus on demand generation
Proven track record in demand generation and revenue growth in Financial Services
Account Based Marketing experience
Strong leadership and cross-functional collaboration skills
Analytical能力 with proficiency in marketing analytics tools and platforms
Excellent communication and stakeholder management skills
Strategic thinker able to translate market insights into actionable plans
Self-motivated, results-oriented with a track record of exceeding targets
Requisiti fondamentali health coverage
EAP with mental health support
retirement/pension planEmployee Stock Purchase Program (ESPP)
tuition reimbursement
wellness dollars
#J-18808-Ljbffr