PpWe are looking for a strategic and results-driven Brand Manager to develop and execute a robust brand strategy for the Company. This role requires a deep understanding of marketing, branding, and consumer insights to drive brand awareness, engagement, and growth. The ideal candidate will work cross-functionally to ensure brand consistency and effectiveness across all marketing pillars, including digital, social, creative, and product marketing. /p h3Key Responsibilities /h3 h3Brand Strategy Marketing Execution /h3 ul liDevelop and implement category marketing plans, aligning digital, social, and creative strategies with annual business objectives. /li liDefine and execute the brand and messaging strategy, including target segments and brand hierarchies. /li liAdapt and localize global marketing platforms to fit the specific needs and growth objectives of Ho.re.Ca Division. /li liCollaborate with digital, social, product, and creative teams to drive brand execution. /li liWork cross-functionally with sales, customer care, and central teams to ensure consistent and impactful brand messaging. /li liDevelop localized campaigns, sales materials, and coordinate marketing events. /li liManage external creative agencies to ensure high-quality deliverables. /li /ul h3Performance Tracking Market Analysis /h3 ul liMonitor and analyze key brand performance metrics, including sales, awareness, and market share. /li liTrack and report on the effectiveness of marketing initiatives, making data‑driven recommendations for continuous improvement. /li liOwn the end‑to‑end customer journey and key sales conversion KPIs. /li liConduct market research and competitive analysis to identify opportunities for growth and differentiation. /li liPartner with Global and CBS teams to benchmark against competitors and leverage consumer insights for strategic decision‑making. /li /ul h3Content Strategy Integrated Marketing /h3 ul liDevelop content roadmaps and sales collateral for marketing campaigns and new product launches. /li liPlan, execute, and optimize omnichannel marketing campaigns, whether localizing global initiatives or developing new campaigns. /li liCollaborate with other Business Units and Centers of Excellence (CoEs) to share best practices and maximize marketing effectiveness. /li /ul h3Brand Standards Internal Alignment /h3 ul liProvide guidance on brand standards and strategy to internal teams, ensuring consistent messaging and brand representation. /li liTrain internal stakeholders on brand positioning and marketing strategies to maintain alignment across departments. /li /ul h3Product Portfolio Management Competitive Positioning /h3 ul liManage the lifecycle of products within the market, including phase‑in / phase‑out strategies with Product Manager. /li liConduct competitive analysis to drive category management, pricing strategies, and go‑to‑market plans. /li /ul h3Budget Management /h3 ul liOversee the brand marketing budget, ensuring efficient resource allocation. /li liTrack ROI on marketing initiatives to support business growth and optimize investments. /li /ul h3Who You Are /h3 pExperienced in brand management, marketing strategy, and consumer insights with 4-6 years experience in similar roles. /p pSkilled in cross‑functional collaboration with digital, sales, and product teams. /p pData‑driven, with strong analytical skills and a results‑oriented mindset. /p pA strong communicator with excellent project management and leadership abilities. /p pFluent in English (written and spoken). /p h3Why Join Us? /h3 pWork in a dynamic, fast‑paced international environment. /p pDrive impactful brand strategies with a global reach. /p pCollaborate with cross‑functional teams to shape the future of the brand. /p pMake data‑driven decisions that contribute to business growth. /p pLocation: Bologna Area /p pbJob Type : Full‑time, hybrid /b /p pThis job posting is open to all individuals regardless of gender, age, nationality, ethnicity, sexual orientation, gender identity, or religious belief, in accordance with Legislative Decrees 198 / 2007, 215 / 2003, and 216 / 2003. /p /p #J-18808-Ljbffr