Company Background
As a leading global player in the sports industry, HEAD Group offers exciting opportunities for ambitious talents eager to grow in a dynamic, innovative environment.
Attracting, developing and retaining talented individuals is essential to our continued success.
The Role
Reporting to the
Head of Digital
, the
Digital Marketing Manager
is the strategic and operational lead for our digital growth engine.
This is a unique hybrid role: you will lead and manage our external agencies for the end-to-end execution of performance marketing channels, while taking a direct,
hands-on approach
to CRM activation and community engagement.
You will be responsible for leveraging 1st party data to drive loyalty and business growth across a global multi-brand footprint.
Key Responsibilities
Performance Marketing (Agency Lead):
Define strategy and manage agencies for paid acquisition channels, ensuring KPI attainment.
CRM & Community Activation (Hands-on):
Directly manage the execution of CRM campaigns and community initiatives (building, sending, and optimizing communications).
1st Party Data Management:
Proactively acquire and leverage qualitative 1st party data to enhance targeting and retention.
Forecasting & Budgeting:
Own the digital marketing budget; lead planning and forecasting of spend to ensure optimal ROI.
Campaign Localization:
Manage end-to-end localization of campaigns adapt global strategies for local markets.
SEO & Organic Growth:
Provide expertise to guide content and technical teams on organic foundation.
Affiliates & Influencers:
Drive strategy and oversee execution of affiliate networks and partnerships.
Reporting & Analysis:
Maintain rigorous reporting frameworks for CLV and CAC visibility.
Personal Specification
Experience:
5+ years in digital marketing, with experience in managing agencies and hands-on CRM activation.
Hands-on CRM Skills:
Proficiency in working directly within CRM platforms to execute campaigns.
SEO & Data Savvy:
Strong understanding of SEO principles and 1st party data leverage.
Agency Orchestration:
Proven ability to brief and hold external agencies accountable.
Language:
English (Professional fluency).
Position Details
Location:
Milan
Working hours:
Full-time, Monday to Friday
Contract:
Permanent (Tempo indeterminato)
RAL:
€40,000 – €50,000
Benefits:
Meal vouchers (Buoni pasto)
CCNL:
Industria Moda
This position is open to candidates of both genders, in accordance with the Equal Opportunities Code (Legislative Decree No. ******** and subsequent amendments).
HEAD WATERSPORTS SPA a division of HEAD Group