PstrongRole: /strong Area Manager - SPAL Products /ppstrongLocation: /strong Europe /ppstrongReports to: /strong Sales Manager Distribution HQ /ppstrongExperience: /strong 5–10 years in Sales and Business Development /ppstrongEducation: /strong Bachelor’s degree in engineering; MBA preferred /ppstrongPreferred sectors: /strong Bus Coach OEM and Aftermarket, HVAC system integrators, Bus Body Builders, Bus Fleet Operators, EV Bus, Truck Commercial Vehicles, Distribution, Off Highway applications. /pbrpstrongResponsibilities /strong /pulliEnsure strong field presence through frequent travel (50%) to customers, partners, and industry events across Europe. /liliDevelop new business opportunities and drive sales of SPAL products across Europe, with a particular strongfocus on France, Spain, Portugal, and Scandinavian markets /strong. /liliIdentify market opportunities through customer meetings, networking, and industry channels. Conduct market and competitor analysis to generate actionable insights for business growth with a particular focus on Commercial Vehicles segment (Bus/Truck HVAC makers, Bus/Truck Body Builders, Bus/Truck Fleet Companies, etc.). /liliMonitor and track government and municipal tenders for city and intercity buses across European regions. /liliBuild direct relationships with end customers (fleet operators, maintenance centres, service organizations) and drive SPAL product promotion through a bottom‑up market approach. /liliSupport SPAL Aftermarket Sales teams and distributors in promoting and positioning SPAL products. /liliAchieve KRAs related to profitable sales growth, new business acquisition, and receivables management. /liliProvide periodic reporting on performance, market conditions, and recommended corrective actions or strategic initiatives to support sales and margin expansion. /liliDeliver weekly MIS updates to top management. /li /ulbrp strongOther Skills/knowledge expected: /strong /pulliProven ability to lead, influence, and collaborate across teams and customer organizations. /liliStrong background in Sales, Marketing, Business Development, and Key Account Management. /liliCustomer‑focused mindset with the ability to build relationships at all organizational levels; strong communication and marketing flair. /liliExposure to automotive components and systems and/or the Electric Vehicle (EV) industry. Experience with OEMs in automotive, HVAC, bus/truck, agricultural, construction, or off‑highway applications is highly preferred. /liliSolid technical and domain knowledge; team‑oriented, results‑driven, and committed to excellence. /liliHigh level of discipline in CRM and data organization, including Excel‑based reporting, to ensure accurate pipeline visibility and consistent communication with management. /liliComfortable with extensive travel and field‑based customer engagement. /li /ul