Sales & Marketing Manager - IVD Molecular DiagnosticsA leading provider of advanced molecular diagnostic solutionsAziendaA leading provider of advanced molecular diagnostic solutions, specializing in in‑vitro diagnostic devices, real‑time PCR assays, Next‑Generation Sequencing (NGS) kits, breath tests, and diagnostic tools for infectious diseases, oncology, genetics, and fertility testing.With over 30 years of expertise, the organization designs, develops, and manufactures high‑quality professional diagnostics supported by strong internal R&D capabilities in microbiology, virology, onco‑hematology, and molecular biology. The company exports its solutions internationally and collaborates closely with scientific and clinical partners, innovative technologies to laboratories and healthcare professionals.The Sales & Marketing Manager is responsible for defining and executing the commercial strategy of the company's IVD portfolio, with a focus on Molecular Diagnostics, with direct oversight of Sales, Marketing, and Customer Support activities.This role is critical in driving sustainable growth, strengthening customer relationships, ensuring high service quality, and supporting the company's positioning in the Italian and selected international markets.OffertaSales & Commercial StrategyDefine and implement sales strategies aligned with company objectives and growth plans; Lead and managethe sales team including agents; Develop key account strategies for hospitals, public and private laboratories, and reference centers; Oversee pricingstrategies, tenders, contracts definition, order negotiations, and order processing; Monitor sales budgeting, forecasting, and performance against budget and sales objectives, implementing appropriate countermeasures when not met.Marketing & Product ManagementDevelop and execute marketing plans for molecular diagnostic assays, instruments, and consumables; Define product positioning, value propositions, and go‑to‑market strategies; Coordinate product launches in collaboration with all the other concerned functions; Oversee market analysis, competitive intelligence, and customer feedback; Supervisecreation of marketing and scientific materials.Customer Support ServicesOversee Customer Support Services, including technical support, application support, and service contracts; Ensure high levels of customer satisfaction, retention, and long‑term partnerships; Coordinate service team activities (installation, maintenance, training, troubleshooting); Define and monitor service KPIs, response times, and quality standards; Collaborate with Operations and Supply Chain to ensure timely delivery of products and spare parts.Business Development & Market ExpansionIdentify new business opportunities, partnerships, and channel partners; Representthe company at industry events, congresses, and customer meetings.Cross‑Functional Collaboration & ComplianceWork closely with all the concerned functions to ensure compliance with IVD regulations (IVDR, ISO 13485, CE marking); Provide commercial and customer feedback to support product improvement and innovation.Competenze ed esperienzaQualifications & ExperienceBachelor's degree in Life Sciences, Biotechnology, Molecular Biology, or Business (MBA or advanced scientific degree preferred); 8‑10+ years of experience in Sales & Marketing within the IVD sector; Strong knowledge of Molecular Diagnostic market (RT‑PCR), preferably including digital PCR and NGS; Knowledgeof Italian clinical laboratories Key Opinions Leaders; Proven leadership experience in medium‑size or growing companies; Track record inmanaging Customer Support functions; Experience in the Italian healthcare market; international exposure is a plus.Skills & CompetenciesStrong leadership and team management skills; Customer‑oriented mindset with focus on service excellence; Being a doer, with the ability to change the organization and make a difference; Strategicthinking combined with hands‑on operational capability; Excellentcommunication and negotiation skills (Italian and English required); Ability to workeffectively in a regulated and dynamic environment.TravelRegular travel within Italy and occasional international travel.Completa l'offertaPermanent position.#J-18808-Ljbffr