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Integrated marketing manager

Cis
Xsolla
Responsabile marketing
Pubblicato il Pubblicato 3h fa
Descrizione

PbABOUT US /b /ppAt Xsolla, we believe that great games begin as ideas, driven by the curiosity, dedication, and grit of creators around the world. Our mission is to empower these visionaries by providing the support and resources they need to bring their games to life. We are committed to leveling the playing field, ensuring that every creator has the opportunity to share their passion with the world. /ppHeadquartered in Los Angeles, with offices in Berlin, Seoul, and beyond, we partner with industry leaders like Valve, Twitch, and Ubisoft to clear the paths for innovation in gaming. Our global reach spans over 200 geographies, offering more than 700 payment methods in 130+ currencies. /ppbL /b ongevity bO /b pportunity bV /b ision bE /b njoy the game! /ppbABOUT YOU /b /ppWe are looking for an Integrated Marketing Manager who is strategic, detail-oriented, and highly collaborative to join our B2B Marketing team. The best candidate will thrive in a fast-paced environment and is excited to lead cross-channel campaigns that engage, nurture, and convert high-value accounts through the middle stages of the funnel. /ppYou bring a strong mix of campaign planning, website ownership, and lead nurturing expertise, with a solid understanding of ABM tactics and B2B engagement strategies. You know how to align content, email, PR, and web touchpoints into a cohesive narrative that drives results, and you’re comfortable coordinating across teams to keep projects moving on time and on message. /ppIf you're passionate about building seamless mid-funnel experiences, love translating insights into action, and enjoy bringing together content, channels, and analytics to fuel growth, we’d love to hear from you. /p /br bRESPONSIBILITIES /bulliManage the marketing website as a strategic growth platform: structure updates, content planning, UX optimization, and coordination with design and development teams. /liliPlan and execute integrated campaigns across email, landing pages, gated content (ebooks, case studies), PR, and web. /liliDevelop and launch email nurture sequences for leads and partners — from concept to analytics and performance tracking. /liliCreate and optimize ABM assets: personalized landing pages, downloadable gated content (ebooks, cases), and lead forms. /liliCoordinate PR activities aligned with product campaigns and messaging. /liliBuild and analyze engagement funnels and dashboards to monitor behavior and conversions at the mid-funnel stage. /liliTrack key KPIs and evaluate the effectiveness of content- and integration-driven campaigns. /liliConduct competitive and market research to inform messaging and campaign tactics. /liliCollaborate cross-functionally with content, product, design, and sales enablement teams. /liliOperate internal systems (Jira, Confluence, Atlas, Anaplan, Zip) for campaign coordination, planning, and task management. /li /ulbREQUIREMENTS /bulliSolid years of experience in integrated marketing, digital marketing, or B2B communications (experience in tech companies is a plus). /liliProven ability to plan and coordinate multi-channel campaigns (email, web, content, PR, landing pages). /liliExperience owning website and landing page content, structure, and performance optimization. /liliFamiliarity with ABM tactics and mid-funnel lead nurturing (personalized landing pages, gated content, email sequences). /liliUnderstanding of engagement and conversion metrics at the middle stages of the funnel. /liliStrong skills in adapting messaging and content based on competitive and market research. /liliExperience working cross-functionally with content, product, design, and sales enablement teams. /liliProficiency with internal tools such as Jira, Confluence, Atlas, Anaplan, Zip for campaign coordination and workflow management. /liliStrong organizational and project management skills; detail-oriented and self-driven. /liliFluent English (written and spoken) is required; Russian is a mandatory. /li /ul /brpThe duties and responsibilities of this position may evolve over time to support the organization’s goals and individual growth. This job description is intended to outline the general nature and level of work being performed and is not intended to be an exhaustive list of all duties, responsibilities, and qualifications required. /ppXsolla takes your privacy seriously and will not sell or externally distribute any personal data received during the hiring process. In accordance with applicable data protection laws, Xsolla is committed to protecting your personal information and respecting your privacy. /ppFor any inquiries related to data privacy, please contact: /ppExplore more opportunities at: /p #J-18808-Ljbffr

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