Role Purpose
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The Italy Strategic Accounts Sales Director is a senior commercial leadership role within the SUNMI Europe team. The role is accountable for defining and executing the commercial strategy in Italy, with a strong focus on revenue growth, margin delivery, and strategic account development. The position plays a critical role in building and sustaining C‐level relationships with key customers and ecosystem partners, while representing SUNMI's brand, values, and long-term interests in the Italian market.
Location
Italy, with regular reporting and review meetings at the European Headquarters in Lyon, France
Reporting Line
Managing Director Europe
Key Accountabilities
Commercial Leadership & Sales Strategy
* Define, own, and execute the commercial strategy and go‐to‐market plan for Italy, aligned with SUNMI Group and Europe regional objectives.
* Take full accountability for revenue, margin, and budget achievement within the assigned geography.
* Lead the annual business planning and forecasting process, ensuring disciplined execution and performance tracking.
* Drive growth across strategic accounts, with particular focus on banks, payment service providers, and premium retail customers.
Strategic Account & Relationship Management
* Develop, manage, and deepen long-term C‐level relationships with key customers, partners, banks, retailers, and relevant regulatory and certification bodies.
* Act as the senior escalation point for strategic customers, ensuring high levels of customer satisfaction and business continuity.
* Identify new strategic partnerships and ecosystem opportunities to strengthen SUNMI's market position in Italy.
Market Development & Business Growth
* Identify and unlock new business opportunities and growth potential in the Italian market.
* Develop and implement multi-channel distribution strategies to expand market coverage and accelerate growth.
* Monitor market trends, customer needs, and regulatory developments to proactively adapt commercial strategies.
Financial & Operational Management
* Own and manage operating expenses (OPEX) in line with approved budgets and revenue/margin performance.
* Ensure operational excellence across sales, support, and service activities, mitigating risks and safeguarding business continuity.
* Measure customer satisfaction, identify performance gaps, and implement corrective action plans where required.
Cross-Functional & Network Leadership
* Lead and influence cross-functional collaboration across Sales, Marketing, Service, and Operations to support sustainable growth.
* Build and manage an interdisciplinary network across SUNMI Group entities and external partners at an international level.
* Strengthen collaboration and knowledge exchange with European HQ and global teams.
Strategic Planning & Corporate Development
* Act as a key contributor and driver in the strategic planning process for the Italian market.
* Translate SUNMI Group vision and long-term objectives into clear, executable local strategies.
* Define and execute association, standards, and regulatory strategies to protect and advance SUNMI Group interests.
Marketing, Brand & Competitive Intelligence
* Develop and execute local marketing strategies in close coordination with the Europe team, ensuring alignment with global brand objectives.
* Safeguard and promote SUNMI's brand image and market positioning in Italy.
* Gather and analyze competitive intelligence, identifying risks, opportunities, and potential cooperation, joint projects, or acquisition targets.
Strategic Projects & Governance
* Lead or contribute to group-wide strategic projects as required.
* Ensure full compliance with SUNMI Group policies, corporate governance standards, and all applicable laws and regulations.
Key Success Factors
* Strong sales leadership mindset with a proven ability to drive revenue and margin performance.
* Strategic thinker with hands-on execution capability.
* Credibility and influence at C‐suite level with customers and partners.
* Ability to operate effectively in a complex, international, and matrixed organization.
* Strong commercial, financial, and operational discipline. xivgfpx
This role is critical to SUNMI's continued growth and strategic positioning in the Italian market, combining high-impact sales leadership with long-term business and relationship development.