Marketing & Product Manager – Mobile Services is a key member of Marketing Department who will accelerate the growth of newly launched mobile services in a highly competitive international market.
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In this role, you will own product and marketing initiatives end-to-end - from market intelligence and product strategy to go-to-market execution and ongoing optimization - working closely with Sales, Technology, Operations and external partners to maximize adoption, revenue and customer experience.
Key Tasks:
Portfolio & product strategy
Own and continuously evolve the Mobile Services portfolio (roadmap, packaging, pricing inputs, lifecycle management).
Define positioning, value proposition and messaging aligned to target segments and channels.
Identify growth opportunities through structured market analysis, customer insights and competitive benchmarking.
Go-to-market & growth
Plan and execute go-to-market strategies for new launches and major releases (commercial readiness, channel enablement, communications).
Design and test growth initiatives across digital channels (acquisition, conversion, retention), using data-driven experimentation.
Drive continuous product improvement based on KPIs, user feedback, funnel performance and market signals.
Digital channels & marketplace development
Propose and lead initiatives to develop and optimize e-commerce channels and digital marketplace experiences.
Explore and implement digital marketing solutions (campaign concepts, performance marketing inputs, content/messaging frameworks).
Sales enablement & stakeholder management
Enable Sales through sales kits, pitch decks, demos and training sessions, ensuring consistent and effective storytelling.
Coordinate cross-functionally with internal teams and external stakeholders for platform evolution, service enhancements and offer updates.
Technical Skills:
Proven experience in Marketing and/or Product Management roles (international context preferred).
Strong knowledge of Mobile services, IoT and eSIM solutions, particularly in B2B and B2B2C models.
Solid experience with digital marketing, e-commerce and/or digital marketplace platforms.
Proven track record in go-to-market execution and product launches.
Strong analytical mindset and KPI ownership (ability to define metrics, monitor performance, and take corrective actions).
Fluent English. xjrgpwk
IoT and eSIM for travelers
Education:
Master’s Degree in Marketing, Business Management, Engineering or equivalent.
Specialization in Digital Marketing, E-commerce or Product Management is a plus