The Sales Manager will drive sustainable sales growth for Helvar across Italy and Slovenia by developing the specification market supporting the partner network, and strengthening Helvar's brand presence in the region. The role is responsible for identifying opportunities, influencing key stakeholders (consultants, end-users, contractors), and enabling partners to win projects with Helvar solutions. Strong sales experience in lighting controls, lighting, building automation, or smart-building technology.
Strong technical and commercial understanding of lighting-control systems.
Native-level Italian; fluent English (written and spoken).
Structured, disciplined use of CRM tools (preferably Salesforce).
Ability to travel across Italy and Slovenia as needed.
Experience with DALI-2, wireless controls, hybrid solutions, IoT-based building systems.
Experience working for a manufacturer or distributor in the lighting controls or building-automation domain.
Existing network of consultants, integrators, and lighting designers in Italy.
What our Sales Manager in Italy and Slovenia will do for us:Partner Network Support
Manage and support existing Helvar partners to increase sales performance, capabilities, and market reach. Conduct regular partner business reviews covering pipeline, forecast, training needs, marketing activities, and must-win projects.
Ensure partners follow Helvar best practices, brand guidelines, and commercial frameworks.
Provide training, coaching, and technical-commercial support to improve partner self-sufficiency.
Specification Market Development
Drive Helvar early into project specifications (concept & design stages).
Promote Helvar solutions (ActiveAhead, Imagine, Insights, Hybrid) in line with market needs, regulations, and trends (EPBD, energy efficiency).
Deliver effective presentations, technical workshops, and CPDs in Italian and English.
Develop a healthy pipeline across all verticals (healthcare, education, hospitality, offices, logistics, museums, data centres).
Work closely with internal teams (product management, marketing, technical support, project services) to support major bids.
Brand Building & Market Presence
Increase Helvar visibility and brand strength in Italy and Slovenia.
Coordinate with marketing on campaigns, events, trade fairs, local webinars, and social media activities.
Provide structured market feedback on competition, pricing, technology trends, regulations, and customer needs.
Contribute to regional strategy and annual sales planning.
Ensure Salesforce is used consistently for pipeline, account planning, and forecasting.
We value your growth: with a wide range of online learning opportunities and internal mobility, you'll have the tools and support to advance your career.
A company you can trust: over 100 years of history, a stable, family-owned Finnish company that's growing internationally.
Helvar Recruitment Equality and Diversity DisclaimerAt Helvar, we are committed to creating a workplace that promotes a culture of equality, respect, and opportunity for all. We welcome applications from individuals of all backgrounds, regardless of race, ethnicity, gender, gender identity, sexual orientation, age, disability, religion, or any other characteristic protected by law.