Main Responsibilities:
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Support the development and deployment of regional brand strategies aligned with global positioningContribute to mid‐term growth strategies and annual planning for priority marketsPartner with Area and Cluster teams to translate strategic intent into executable plans, work on the topline and P&L recommendations to fuel growth ambitionsSafeguard brand consistency across all regional assets in line with global brand governanceAnalyse brand performance (sell‐in, sell‐out, market share, distribution, A&P ROI) and translate insights into actionsOwn and manage regional KPI dashboards, highlighting risks, opportunities, and corrective actionsLead SKU‐level portfolio analysis to support range optimization, prioritization of launches and production allocation across the regionContribute to the regional NPD roadmap and business case development through market sizing and scenario analysisTrack NPD performance against agreed KPIs and recommend optimisation actions, enable Cluster teams with guidance for local NPD roll‐outsEnsure the development of regional omni‐channel campaigns (digital, POSM, institutional communication)Coordinate with creative, digital, and media agencies from briefing to evaluationManage asset approvals and ensure timely delivery to marketsConsolidate post‐campaign evaluations and test‐and‐learn insightsWork closely with relevant internal teams and external agenciesAct as a trusted partner to Cluster marketing teams, sharing best practices and toolsReview and monitor regional marketing budgets, track brand P&L performance in collaboration with FinanceEnsure budget compliance and support corrective actions when required
About You:
University degree in Marketing, Business, or a related fieldRelevant experience in brand marketing, preferably within FMCGStrong experience in brand strategy, portfolio management, and campaign developmentStrong understanding of brand management principles and marketing frameworksProven exposure to regional or multi‐market roles, ideally within AsiaExperience working in matrix and cross‐cultural environmentsAbility to influence and collaborate across functions and seniority levelsCommercial mindset with comfort navigating ambiguity and complexitySolid analytical skills with experience interpreting market research and performance dataExcellent project management and organizational skills, strong communication and presentation skillsMS Office advanced skills, experience with SAP is highly regarded
Careers with caring built in - discover our benefits here.About Ferrero:Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world's largest sweet‐packed food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at .DE&I at Ferrero:Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. xjrgpwk The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.#J-18808-Ljbffr